2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND
FANTA SNAPOSTER
COCA-COLA GMBH / FANTA
OGILVY GERMANY Frankfurt GERMANY
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE
FANTA 6TROUILLES
COCA-COLA / FANTA
HAVAS SPORTS & ENTERTAINMENT Paris FRANCE
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS
HOME TO NATURE
SUNNIVA / JUICE
TRY REKLAME Oslo NORWAY
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY
LE BECK'S: THE LEGENDARY BEER CAN
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY
A02 Other FMCG
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE
LOVE FOR LONGER
RECKITT BENCKISER / VANISH
HAVAS LONDON UNITED KINGDOM
A03 Healthcare
MAKE BLOOD CANCER VISIBLE
JANSSEN / BLOOD CANCER AWARENESS
JANSSEN High Wycombe UNITED KINGDOM
THE SLEEP DATA DIET
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS
SHELTER DOGS AGAINST STRESS
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS
A04 Consumer Durables
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Silver
A05 Automotive
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
KIA COMMERCIAL BRAKE
KIA MOTORS BELGIUM / KIA
MORTIERBRIGADE Brussels BELGIUM
BULLETPROOF BROCHURE
BMW / BMW SECURITY VEHICLES
SERVICEPLAN GERMANY Munich GERMANY
THE SHORTCUT BILLBOARDS
BMW / MINI
SERVICEPLAN GERMANY Munich GERMANY
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN
Short List
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY
Short List
DRIVEN BY DATA
MINI / TEST DRIVES
TBWA\BELGIUM Brussels BELGIUM
EXPEDITION TO MARS
BMW - DELTA MOTORS SERBIA / BMW X3
M2COMMUNICATIONS Belgrade SERBIA
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE
SCORPION SKIN EDITION
FIAT & ABARTH / FCA THE NETHERLANDS / ABARTH
LEO BURNETT AMSTERDAM THE NETHERLANDS
WHY NOT NOW
SEAT / "WHY NOT NOW" CONVERSATIONAL BRAND EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM
MARCHÉ MACAN
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
INTO THE FRAME
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
A06 Retail
PAUL POTTS' BATHROOM
K-RAUTA / DIY WAREHOUSE
TBWA\STOCKHOLM SWEDEN
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Grand Prix
BLYERTSPENNA
IKEA ITALY / 2019 IKEA CATALOGUE
STV DDB Milan ITALY
THE VEGETABLE NAME CHANGE
DELHAIZE / FRESH VEGETABLES
TBWA\BELGIUM Brussels BELGIUM
SAY IT WITH BOOKS PROJECT
LAFELTRINELLI / LAFELTRINELLI
HAVAS MILAN ITALY
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Bronze
GRILLSURANCE
BURGER KING / WHOPPER
INGO Stockholm SWEDEN
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
Short List
A07 Travel
HUMAN MONUMENTS
THALYS / THALYS HIGH SPEED RAIL NETWORK
ROSAPARK Paris FRANCE
CONNECTING SEATS
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS
TURKISH AIRLINES FLIGHT TRACKER
TURKISH AIRLINES / TURKISH AIRLINES FLIGHT TRACKER
TURKISH AIRLINES Istanbul TURKEY
DOUBLE DESTINATION GUIDES
EASYJET / DOUBLE DESTINATION GUIDES
BUZZMAN Paris FRANCE
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
YOUR DREAM HOLIDAY IN ONE CLICK
VACANCESELECT / VACANCESELECT
DEPT Amsterdam THE NETHERLANDS
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS
TUNE INTO YOUR TRAVEL
KLM / KLM TUNE INTO YOUR TRAVEL
MEDIAMONKS Amsterdam THE NETHERLANDS
THONTESTER
THON HOTELS / THONTESTER
ERNÖ Oslo NORWAY

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

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Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

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