2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND
FANTA SNAPOSTER
COCA-COLA GMBH / FANTA
OGILVY GERMANY Frankfurt GERMANY
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE
FANTA 6TROUILLES
COCA-COLA / FANTA
HAVAS SPORTS & ENTERTAINMENT Paris FRANCE
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS
HOME TO NATURE
SUNNIVA / JUICE
TRY REKLAME Oslo NORWAY
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY
LE BECK'S: THE LEGENDARY BEER CAN
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY
A02 Other FMCG
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE
LOVE FOR LONGER
RECKITT BENCKISER / VANISH
HAVAS LONDON UNITED KINGDOM
A03 Healthcare
MAKE BLOOD CANCER VISIBLE
JANSSEN / BLOOD CANCER AWARENESS
JANSSEN High Wycombe UNITED KINGDOM
THE SLEEP DATA DIET
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS
SHELTER DOGS AGAINST STRESS
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS
A04 Consumer Durables
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Silver
A05 Automotive
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
KIA COMMERCIAL BRAKE
KIA MOTORS BELGIUM / KIA
MORTIERBRIGADE Brussels BELGIUM
BULLETPROOF BROCHURE
BMW / BMW SECURITY VEHICLES
SERVICEPLAN GERMANY Munich GERMANY
THE SHORTCUT BILLBOARDS
BMW / MINI
SERVICEPLAN GERMANY Munich GERMANY
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN
Short List
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY
Short List
DRIVEN BY DATA
MINI / TEST DRIVES
TBWA\BELGIUM Brussels BELGIUM
EXPEDITION TO MARS
BMW - DELTA MOTORS SERBIA / BMW X3
M2COMMUNICATIONS Belgrade SERBIA
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE
SCORPION SKIN EDITION
FIAT & ABARTH / FCA THE NETHERLANDS / ABARTH
LEO BURNETT AMSTERDAM THE NETHERLANDS
WHY NOT NOW
SEAT / "WHY NOT NOW" CONVERSATIONAL BRAND EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM
MARCHÉ MACAN
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
INTO THE FRAME
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
A06 Retail
PAUL POTTS' BATHROOM
K-RAUTA / DIY WAREHOUSE
TBWA\STOCKHOLM SWEDEN
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE
Grand Prix
BLYERTSPENNA
IKEA ITALY / 2019 IKEA CATALOGUE
STV DDB Milan ITALY
THE VEGETABLE NAME CHANGE
DELHAIZE / FRESH VEGETABLES
TBWA\BELGIUM Brussels BELGIUM
SAY IT WITH BOOKS PROJECT
LAFELTRINELLI / LAFELTRINELLI
HAVAS MILAN ITALY
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY
Bronze
GRILLSURANCE
BURGER KING / WHOPPER
INGO Stockholm SWEDEN
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
Short List
A07 Travel
HUMAN MONUMENTS
THALYS / THALYS HIGH SPEED RAIL NETWORK
ROSAPARK Paris FRANCE
CONNECTING SEATS
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS
TURKISH AIRLINES FLIGHT TRACKER
TURKISH AIRLINES / TURKISH AIRLINES FLIGHT TRACKER
TURKISH AIRLINES Istanbul TURKEY
DOUBLE DESTINATION GUIDES
EASYJET / DOUBLE DESTINATION GUIDES
BUZZMAN Paris FRANCE
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
YOUR DREAM HOLIDAY IN ONE CLICK
VACANCESELECT / VACANCESELECT
DEPT Amsterdam THE NETHERLANDS
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS
TUNE INTO YOUR TRAVEL
KLM / KLM TUNE INTO YOUR TRAVEL
MEDIAMONKS Amsterdam THE NETHERLANDS
THONTESTER
THON HOTELS / THONTESTER
ERNÖ Oslo NORWAY