Title | THE UNCHANGERS |
Brand | MCDONALD'S |
Product/Service | BIG MAC BURGERS |
Category |
A01. Direction |
Entrant
|
TBWA\BELGIUM Brussels, BELGIUM
|
Idea Creation
|
TBWA\BELGIUM Brussels, BELGIUM
|
Production
|
TBWA\BELGIUM Brussels, BELGIUM
|
Credits
Jeroen Bostoen |
TBWA |
Creative Director |
David Maertens |
TBWA |
Art Director |
Thomas Driesen |
TBWA |
Copywriter |
Melissa Janssens |
TBWA |
Social Creative |
Federico Colella |
TBWA |
Social Creative |
Vincent De Boeck |
TBWA |
Designer |
Soraya Hellara |
TBWA |
Account Manager |
Virginie Hayet |
TBWA |
Account Director |
Geert Potargent |
TBWA |
Client Services Director |
Audrey Dahmen |
TBWA |
Junior Digital Planner |
Rindert Dalstra |
TBWA |
Strategic Planner |
Aurelie Russanowski |
TBWA |
Strategic Planner |
Jeroen Govaert |
TBWA |
Flow & Mechanics Specialist |
Ruben Temmerman |
TBWA |
Front-End Developer |
Diederik Van Remoortere |
TBWA |
Rich Media Developer |
Stijn Mertens |
TBWA |
Project Manager |
Annick Cohen |
TBWA |
Designer |
Toon Vandenbranden |
TBWA |
Producer |
Mieke Vandewalle |
TBWA |
Head of AV Production |
Joop Haesen |
Cartel |
Producer |
Jeroen Mol |
Make |
Director |
David Doom |
Make |
DOP |
Xavier Pouleur |
TBWA |
Motion Graphics |
Jan Pollet |
TBWA |
Sound Engineer |
Joost Van Kerckhove |
TBWA |
Colour Grader |
Tell the jury anything relevant about the direction.
The film was entirely shot in Capetown, South-Africa.
Write a short summary of what happens in the film
We live in times where everything changes at the speed of light, and everyone tries to keep up with every fad. Choosing not to change is quite a statement. And that’s what the Unchangers do. They just like it how it is. They always say no to new. The Big Mac, with its 50-year-old recipe, is definitely one of them. In this 60-second commercial, we follow the Unchangers, who are truly themselves and stay true to themselves.
Cultural/Context information for the jury
In 2018 the legendary Big Mac turned 50 years old. In the past half-century, the Big Mac has become one of the most legendary products in the world. McDonald’s wanted to celebrate this icon with an iconic campaign with an unseen iconic insight. We created an all-round 360 degrees campaign which was kicked off by this 60-seconds commercial.