HORNBACH "IN YOUR CORNER."
| Title | HORNBACH "IN YOUR CORNER." |
| Brand | HORNBACH BAUMARKT AG |
| Product/Service | RETAIL / SERVICE |
| Category |
A01. Direction |
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Entrant
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HEIMAT Berlin, GERMANY
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Idea Creation
|
HEIMAT Berlin, GERMANY
|
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Media Placement
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MEDIAPLUS Munich, GERMANY
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Production
|
KANU FILM GMBH Berlin, GERMANY
|
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Additional Company
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LOFT TONSTUDIOS Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
| Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
| Andrés Escobar |
HEIMAT, Berlin |
Art Director |
| Sascha Jörres |
HEIMAT, Berlin |
Art Director |
| Teresa Guggenberger |
HEIMAT, Berlin |
Copywriter |
| Ian Orti |
HEIMAT, Berlin |
Copywriter |
| Matthias von Bechtolsheim |
HEIMAT, Berlin |
Managing Director |
| Maik Richter |
HEIMAT, Berlin |
Managing Director |
| Tim Holtkötter |
HEIMAT, Berlin |
Management Supervisor |
| Philippe Brandt |
HEIMAT, Berlin |
Management Supervisor |
| Kerstin Heffels |
HEIMAT, Berlin |
Agency Producer |
| Lutz Müller |
KANU FILM GMBH |
Executive Producer |
| Ivo Van Riet |
KANU FILM GMBH |
Producer |
| Julia Dobler |
Arri Mitte |
Post Producion |
| Björn Schultz |
Paul Schwabe |
Post Producion |
| André Maat |
KANU FILM GMBH |
Director |
| Peter Matjasko |
KANU FILM GMBH |
Cinematographer |
| Marty Schenk |
KANU FILM GMBH |
Editor |
| Cerstin Cassidy |
LOFT Studios GmbH, Berlin |
Sound Producer |
| Alexander Stothfang |
LOFT Studios GmbH, Berlin |
Sound Producer |
| David Arnold |
LOFT Studios GmbH, Berlin |
Sound Design |
| Rudolf Moser |
LOFT Studios GmbH, Berlin |
Music Producer |
| Benjamin Schäfer |
LOFT Studios GmbH, Berlin |
Audio Engineer |
Write a short summary of what happens in the film
HORNBACH visualized the perfect interplay of the Interconnected retail services with a cinematic, rapid camera ride through their massive markets, only coming to a halt when we are right in the middle of the service in question. Paired with visual comedy and the typical dry HORNBACH humor, the ride through the services ends with a thought-provoking, crucial question: What would your project be ... without HORNBACH's Interconnected Retail?
Cultural/Context information for the jury
HORNBACH is known for their massive product range. So massive that people tend to forget that there's more to a great DIY store: Amazing service. The HORNBACH Interconnented Retail services entail a series of various online and offline services for the DIY-er, such as a professional wood-cutting service, transporter rental, reserve & collect, machinery rental and many, many more.
Sounds like a dry subject? Can you communicate such a factual message and still show a sense of humor?
HORNBACH accepted the challenge to visualize the perfect interplay of the Interconnected retail services with a cinematic, rapid camera ride through their massive markets, only coming to a halt when we are right in the middle of the service in question. Paired with visual comedy and the typical dry HORNBACH humor, the ride through the services ends with a thought-provoking, crucial question:
What would your project be ... without HORNBACH's Interconnected Retail?