MAKE A BOLD MOVE

TitleMAKE A BOLD MOVE
BrandMCDONALD'S
Product/ServiceMCDONALD'S
Category A01. Direction
Entrant LEO BURNETT LONDON, UNITED KINGDOM
Idea Creation LEO BURNETT LONDON, UNITED KINGDOM
Credits
Name Company Position
Chaka Sobhani Leo Burnett London Chief Creative Officer
Pete Heyes Leo Burnett London Creative Director
Katie Spong Leo Burnett London Agency Producer
Truman and Cooper Blink Director
Gary Lathwell Leo Burnett London Art Director
Liane Dowling Leo Burnett London CopyWriter
Giles Skillicorn Blink Producer

Write a short summary of what happens in the film

The 30 second film shows a young man going to McDonald's with some of his mates. His eyes lock with those of a McDonald's crew member and he is instantly fixated. We're then transported into a dream world where we see the pair enjoying a bold adventure together. We follow them running through an abstract underpass, dancing in a bowling alley and playing together in a games arcade. But when the woman asks him 'what's it going to be?' the young man finds himself tongue-tied. She helps him out by looking into his eyes and suggesting a 'Fiery Buffalo Chicken wrap' and clearly approves of his bold choice when he nods in agreement.