Demo Film

Film

Title	THE WORST SONG IN THE WORLD
Brand	MONOPRIX
Product/Service	MONOPRIX DELIVERY SERVICES
Category	A07. Use of Original Music
Entrant	ROSAPARK Paris, FRANCE
Idea Creation	ROSAPARK Paris, FRANCE
Media Placement	BLUE 449 Paris, FRANCE
Production	STINK STUDIOS Paris, FRANCE
Production 2	FIRM STUDIO Paris, FRANCE
Production 3	SCHMOOZE Paris, FRANCE

Name	Company	Position
Gilles Fichteberg	ROSAPARK	Co-Founder Chief Creative Officer
Jean-François Sacco	ROSAPARK	Co-founder Chief Creative Officer
Jean-Patrick Chiquiar	ROSAPARK	Co-Founder
Nazgol Athari Nejad	ROSAPARK	Art Director
Hélène Boudin	ROSAPARK	Copywriter
Sacha Lacroix	ROSAPARK	Managing Director
Traktor	STINK FILMS	Director
Thomas Laurent	ROSAPARK	TV Producer
Quentin Labat	ROSAPARK	Associate Director
Alexandre Ribichesu	ROSAPARK	Senior Strategic Planner
Sarah Herbain	ROSAPARK	Strategic Planner
Lucile Wissocq	ROSAPARK	Client Director
Fanny Desvignes	ROSAPARK	Account Manager
Quentin Barbaray	ROSAPARK	Account Manager
Charlotte Giraud	ROSAPARK	Account Manager
Jeanne Neuschwander	ROSAPARK	Head of Digital Strategies
Mélanie Colleou	ROSAPARK	PR Contact
Marine Garnier	STINK FILMS	Executive Producer
Nico Poulsson	STINK FILMS	Director of Photography
Guillaume Richard	STINK FILMS	Production Manager
Matthieu Sibony	SCHMOOZE	Sound Producer
Simon Davis	n/a	Music Composer
Toby Ridgway	FIRM STUDIO	Post-Producer
Yann Malcor	FIRM STUDIO	Editor
Florence Chaffiotte	MONOPRIX	Head of Marketing
Nicolas Gobert	MONOPRIX	Brand and Image Director
Stéphanie Jallet	MONOPRIX	Head of Media, Social Media and Brand Content
Angeline Froger	MONOPRIX	Social Media Accountant
Marion Denonfoux	MONOPRIX	Head of PR and Communications
Pascal Crifo	BLUE 449	CEO

Tell the jury about the creation of the original music track.

Everything was explained through the song – the song is the script and determines what happens in the story. So we had to find the right insights about bad songs in terms of song writing and bring them into the song itself: saxophone solos, keytar, vocoder overdose… Also, just because we were making the worst song in the world doesn’t mean we wanted it to be unbearable. We just wanted to make something that wouldn’t fit with our main character’s universe. So we turned it into a really cheesy song, a guilty pleasure that some people would actually secretly like, and that everyone would remember after seeing the film. So yes, we made it catchy.

Write a short summary of what happens in the film

A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to. And she’s listening to... the worst song in the world. Just like in a music video, we cross-cut between the musicians in a studio and the woman, who’s clearly not enjoying the song. The lyrics point out just how unbearable her situation is, making it worse and worse… until we finally discover why she doesn’t skip the track: she’s carrying two huge grocery bags.

Cultural/Context information for the jury

People like shopping at their local Monoprix. But there’s one thing they hate: carrying their groceries back home. And yet, most of them don’t use the shop’s delivery services. In order to promote them, we needed to find an insight that they could relate to: you can’t skip a bad song when you’re carrying groceries.