THEY FINALLY HAVE ARRIVED
Title | THEY FINALLY HAVE ARRIVED |
Brand | PINK RIBBON |
Product/Service | PINK RIBBON |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
Production
|
CZAR Brussels, BELGIUM
|
Production 2
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
Jens Mortier |
mortierbrigade |
Creative Director |
Joost Berends |
mortierbrigade |
Creative Director |
Philippe De Ceuster |
mortierbrigade |
Creative Director |
Laurie Lacourt |
mortierbrigade |
Art Director |
Catherine Hermans |
mortierbrigade |
Copywriter |
Zoé De Priester |
mortierbrigade |
Copywriter |
Charlotte Coddens |
mortierbrigade |
Head of Production |
Olivia Naudts |
mortierbrigade |
Producer |
Dorien Mathijssen |
mortierbrigade |
Strategic Planner |
Anne-Cécile Collignon |
mortierbrigade |
PR Manager |
Sophie Bayeul |
mortierbrigade |
Head of Studio |
Laura Deknock |
mortierbrigade |
Digital Strategic Planner |
Jonas Van Bael |
mortierbrigade |
Social Media Manager |
Marit Weerheijm |
Czar |
Director |
Eurydice Gysel |
Czar |
Executive Producer |
Maarten De Sutter |
Czar |
Producer |
Martijn Melis |
|
Director of Photography |
Silke De Rycke |
|
Art Director |
Robin De Praetere |
Czar |
Editor |
Joost Van Kerckhove |
|
Colour Grading |
Bieke De Keersmaecker |
Czar |
Post Producer |
Write a short summary of what happens in the film
We follow 8 girls between the ages of 10 and 14. They are impatiently waiting for their breasts to arrive. The first sign that they are turning into women. The film shows the intimate moments of those girls, dreaming of their future breasts (looking at other girls that already have them, looking at themselves in the mirror, stuffing their bra, touching themselves,…). Finally, one of the girls feels it has started. The message appears: "Finally they’ve arrived, now make sure they never have to go". Followed by the facts: "1 out of 8 women gets breast cancer and the CTA: Have them checked".