Title | THE THREAD |
Brand | ORANGE |
Product/Service | BRAND |
Category |
A05. Cinematography |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
PR
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
ICONOCLAST Paris, FRANCE
|
Production 2
|
PRODIGIOUS Paris, FRANCE
|
Additional Company
|
ORANGE Paris, FRANCE
|
Credits
Bruno Bertelli |
Publicis Worldwide |
Chief Creative Officer |
Elie Trotignon |
Publicis Conseil |
Executive Creative Director |
Frederic Royer |
Publicis Conseil |
Creative Director |
Fabien Chiaffrino |
Publicis Conseil |
Art director |
Christophe Paviot |
Publicis Conseil |
Copywriter |
Magali Bergeroux |
Publicis Conseil |
Worldwide Account Director |
Carla Cabalfin |
Publicis Conseil |
Business director |
Jeanne Lemarchand |
Publicis Conseil |
Account manager |
Elsa Stern |
Publicis Conseil |
Account executive |
Libby Little |
Publicis Conseil |
Head of Orange strategic planning |
Etienne Averseng |
Publicis Conseil |
Strategic planner |
Leo Simonsmith |
Publicis Conseil |
Strategic planner |
Nico Perez Vega |
Iconoclast |
Director |
Steve Annis |
Iconoclast |
Director of photography |
Nathalie Lecaer |
Iconoclast |
Producer |
Rodolphe Lanaro |
Iconoclast |
Line producer |
Lucie Gallot |
Iconoclast |
Production assistant |
Pierre Marcus |
Prodigious |
TV Production |
Timothé Rosenberg |
Prodigious |
TV Production |
Cyril Bordesoulle |
Digital District |
Post-producer |
Guillaume Larose |
Digital District |
Post-producer |
Carlos Font Clos |
Digital District |
Editing |
Mathieu Caplanne |
Digital District |
Colorgrading |
Joel Tessonneau |
Prodigious |
Sound producer |
Jean-François Rodriguez |
Orange |
Global Brand Director |
Elena Cabrero |
Orange |
Global Brand Advertising & Activations Director |
Charlotte Bowrey |
Orange |
Head of European Advertising |
Sekou Bah |
Orange |
Head of SSA Advertising |
Charlie Leveque |
Orange |
International Advertising Campaign Manager |
Vrej Minassian |
Orange |
Music Brand Manager |
Tell the jury anything relevant about the cinematography.
A film that feels immersive and alive.
Still cinematic in the technical sense of the photography, but much looser in terms of how we use the camera, so we’re in amongst the action with our two heroes.
We kept the odd beauty shot for effect: the epic wide establishing the landscape, the tiny little figure set against the vastness of the desert, the drones.
But for the most part, we wanted to be a lot closer to the actual story, experiencing each moment first hand alongside our characters, shooting hand-held and predominantly on foot.
We’re creating the illusion of a vast adventure, traveling the globe, mixing cities with wild places, busy streets and a desert. We feel the rawness of the journey too, to the point where at the end of the film we as an audience feel exhausted, like we too have also made this journey with our cast
Write a short summary of what happens in the film
This film is an odyssey. Two people, drawn together through space and time, embarking on an incredible voyage of a discovery, crossing continents, finding themselves following this thread who will bring them together.
Cultural/Context information for the jury
None