| Title | AUCTIONEERS OF FINE ART |
| Brand | BRUUN RASMUSSEN |
| Product/Service | BRUUN RASMUSSEN BRAND FILM |
| Category |
A09. Sound Design |
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Entrant
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BRUUN RASMUSEEN Copenhagen, DENMARK
|
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Idea Creation
|
MELLOW Copenhagen, DENMARK
|
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Production
|
MELLOW Copenhagen, DENMARK
|
Credits
| Sean Berndorff |
mellow |
Director |
| Kim Bech |
Kim Bech |
Director of Photography |
| Stefan Garfield |
Tone Danmark |
Owner & Sound Designer |
| Christopher Jermiin Anker |
mellow |
Producer |
Tell the jury about the elements of sound design.
First cut was without any sounds and from here on we starting developing the sound narrative, of which you experience when watching the final film. All sounds have been created in close collaboration between director and sound designer and all sounds are re-created in post-production. It was key to use, that the sound design maintained an equal player to the story, if not more powerful, than the live footage.
We hope you enjoy it.
Write a short summary of what happens in the film
Bruun Rasmussen is Denmarks oldest Auction house of fine arts and they wished to create a brand film of the family-owned business, taking in a 360 approach, which meant that one had to represent internal departments as well the profound external presence. The old auction house has a life of its own, so it very quickly became clear that the production had to be flexible around the schedule of client workers, auctions and so forth. This is a result of 8 half production days, spread out on 2,5 months.
The original concept was that visual & sound should support each other equally, in order to create the right atmosphere & level of entertainment. All footage was shot with the purpose of sound, meaning each scene had to have a natural element of sound, that combined would create the soundscape. All sounds are made in post-production.
Cultural/Context information for the jury
Denmark is very much influenced by the cultural narrative of 'jantelov', which short can be explained as a reminder to keep being grounded and include others in your wealth instead of bathing in the sun of your successes, all by yourself. Bruun Rasmussen is Denmarks oldest Auction house of fine art and their organization plays an important role in society of preserving and telling both local and global stories of art. It is a family owned business and we were hired to create a brand film which both respected the heritage of the arts and the company but also showcased that Bruun Rasmussen was an auction house of the future.