| Title | BE INSPIRED |
| Brand | MARIE DALGAR |
| Product/Service | MARIE DALGAR |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
ICONOCLAST Paris, FRANCE
|
|
Production 2
|
EAGLE MEDIA Shanghai, CHINA
|
Credits
| Safia Bouyahia |
BETC |
Creative Director |
| Peggy Baunay |
BETC |
Senior Art Director |
| André Mazal |
BETC |
Head of strategic planningBETC Luxe |
| Masa Cui |
BETC |
Copywriter |
| Karim Naceur |
BETC |
TV Producer |
| Slim Trabelsi |
BETC |
TV Producer |
| Louis de Caunes |
NA |
Director |
| Christophe Pradère, Mathieu Roux, Mi Zhou |
BETC |
Agency Management |
| Muzi Li |
BETC |
Strategic Planner |
| Masa Cui, Claire Wu |
Marie Dalgar |
Brand Management |
Write a short summary of what happens in the film
Marie Dalgar believes beauty is everywhere in urban spaces. The film follows Chinese uprising model Xie Chao Yu (???) in her urban journey in the streets of Shanghai, hunting for inspiration.
Our campaign invites you to be curious, to look around, to catch beauty wherever it may be. And create your own beauty.