| Title | A BOTTLE LOVE STORY |
| Brand | THE COCA-COLA COMPANY |
| Product/Service | THE COCA-COLA COMPANY |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production
|
MOVIEBRATS FILMS Berlin, GERMANY
|
|
Production 2
|
PAS DE DEUX Berlin, GERMANY
|
|
Production 3
|
STUDIO FUNK Berlin, GERMANY
|
|
Additional Company
|
THE COCA-COLA COMPANY London, UNITED KINGDOM
|
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Additional Company 2
|
COSMOPOLA Berlin, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Tim Stuebane |
Ogilvy Germany |
Managing Director Creative |
| Felix Fenz |
Ogilvy Germany |
Executive Creative Director |
| Bjoern Kernspeckt |
Ogilvy Germany |
Creative Director |
| Bianca Heusch, Nataliia Benivska |
Ogilvy Germany |
Art Director |
| Malu Lara, Steve Hall |
Ogilvy Germany |
Copywriter |
| Simon Usifo |
Ogilvy Germany |
Managing Director/Head of Account Management |
| Max Brunner |
Ogilvy Germany |
Account Director |
| Georg Ilse |
Ogilvy Germany |
Agentur Producer |
| Franka Mai |
Ogilvy Germany |
Strategy |
| David Henning (TVC), Bjoern Dunne (making of/ Casefilm) |
MovieBrats Studios |
Film Producer |
| Cris Wiegandt |
COSMOPOLA ARTIST MANAGEMENT |
Director |
| David Henning |
COSMOPOLA ARTIST MANAGEMENT |
Avid/Editor |
| Lara Guedes, Lisa Faustmann, Lennart Stenzel |
COSMOPOLA ARTIST MANAGEMENT |
Visual Effects |
| Cris Wiegandt, Max Moertl, Andreas Dihm, Robert Loebl |
COSMOPOLA ARTIST MANAGEMENT |
Animation/ Innovative Technologie |
| Cris Wiegandt, Lacy Barry, Barbi Mlczoch |
COSMOPOLA ARTIST MANAGEMENT |
Performers/Artist |
| Kris Steininger |
Pas de Deux |
Music & Sound |
| Leonardo O’Grady, Yvette Lim-Pagnoux, Mariya Kutmanova, Christina Schwoerbel-Binn |
The Coca-Cola Company |
Advertister's Supervisor |
Tell the jury about the production design/art direction.
The film is a proof of concept by itself due to its art direction. It is the first stop-motion film made entirely from recycled plastic. We used PET bottles, cans and other packaging from TCCC products. There was no other brand for which this ad would be more relevant. From scratch, we developed techniques and worked on solutions to sculpt plastic and metal to illustrate in the most literal way possible that all Coca-Cola products can have another purpose – they can become new bottles and also new things. In order to have our message sent through clearly, we invested in a craft work where one can easily notice the material being used even if they can’t figure out the technique applied to sculpt the pieces.
Write a short summary of what happens in the film
The film is a stop-motion made entirely from Coca-Cola packaging and it shows the love story between two PET bottles that meet over and over again thanks to recycling. The story is told by the bottles in a playful and humorous tone.
Cultural/Context information for the jury
Despite the efforts of Coca-Cola to replace its own PET bottles by plant bottles and also to use more and more recycled material in its packaging, the brand is demonized by media and activists. The company have never positioned openly or published a mass-media campaign to increase awareness of the brands efforts towards recycling. Until this film, very little people in Great Britain knew that The Coca-Cola Company is the leader of its market also when it comes to investments towards recycling. After this film, which was watched by 69% of the GB, the awareness upon these facts increased significantly, as well as the positive feeling that the brand does care about our planet. Coca-Cola was praised - even by eco activists and alternative media - for encouraging recycling and for proving it with a film made from its own PET bottles.