THE INDOOR GENERATION

Silver Eurobest
ClientVELUX
Category A05. Cinematography
TitleTHE INDOOR GENERATION
Product/ServiceWINDOWS
Entrant BACON Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production BACON Copenhagen, DENMARK
Credits
Name Company Position
Martin de Thurah Bacon A/S Director
Mette Jermiin Bacon A/S Exec. Producer
Charlie Gaugler Bacon A/S Producer
Robert Cerkez &Co. Creative Director
Henrik Tvilling &Co. Senior Art Director
Peter Dinesen &Co. Senior Copywriter
Ole Hoffmann, Kristoffer Winther, Katrine Winblad, Leo Flodgaard &Co. Art Director

Write a short summary of what happens in the film

At the heart of the film is a girl. She stands addressing the camera in the beginning. It’s her voice we hear, telling us the story. We return to her throughout the film We cut through a montage of homes and people. Many different ones. Some dark and enclosed. Others more open. We see people living in them and how they've adjusted to staying inside with scented sprays, solar lamps and delivery services. This is daily life. We finally return to the girl who's in a museum observing this "Indoor Generation" as an exhibition. At the very end of the film we see her looking straight to the camera and saying “You will decide how this story ends.” She’s putting her trust in us. She’s asking us to listen. So we will listen.