Title | SINGING KNEES |
Brand | DEUTSCHE BAHN AG |
Product/Service | LONG-DISTANCE TRAFFIC |
Category |
A01. Direction |
Entrant
|
BBDO Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Media Placement
|
DB MEDIA & BUCH Kassel, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
Till Diestel |
BBDO Berlin GmbH |
Creative Managing Director |
Nicolas Linde |
BBDO Berlin GmbH |
Art Director |
Franzis Heusel |
BBDO Berlin GmbH |
Managing Director |
Merve Kocyigit |
BBDO Berlin GmbH |
Account Director |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
Stefan Jaehde, Lorenz Marcus |
Markenfilm GmbH & Co. KG |
Producer |
- |
INFECTED GmbH |
Post-/Audio- Production Company |
Pawel Wlodarczyk |
INFECTED GmbH |
Producer |
Hannes Hönemann |
INFECTED |
Sound Engineer |
- |
music or bust |
Music/Sound Design |
Benjamin Brettschneider |
- |
Director |
Philip Reinhold |
- |
Director Of Photography |
Maxi Willmann |
- |
Editor |
Tell the jury anything relevant about the direction.
How do you turn knees in a cramped airplane into knuckle-versions of Queen singing a slightly desperate version of 'I want to break free' as an anthem for legroom?
Well first of all, you get a bad-ass director. Then that director stages the whole scene like a music video in a not-so-desirable airplane environment. He employs state-of-the-art postproduction to make the knees sing.
Then he adds perfect comedic timing and hilarious details like the muffled voice of a knee singing through white medical stockings. In the end, he turns all the singing knees into an enchanted chorus - only to kill the mood with some dreaded turbulence.
The film ends with a happy and visibly relaxed knee with lots of legroom at the most comfortable mode of transportation: a German ICE train.
Write a short summary of what happens in the film
Compared to air planes there is huge legroom in the Deutsche Bahn ICE trains. To create awareness for this fact we bring the knees of airline passengers to life and let them sing the famous song „I want to break free“ from Queen. The wrinkles on the side of the knees become the mouths. At the end of the film we cut into an ICE train where a passenger stretches his legs very relaxed.
The message: Extra legroom. Only in your ICE.