Title | SINGING KNEES |
Brand | DEUTSCHE BAHN AG |
Product/Service | LONG-DISTANCE TRAFFIC |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
BBDO Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Media Placement
|
DB MEDIA & BUCH Kassel, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
Till Diestel |
BBDO Berlin GmbH |
Creative Managing Director |
Nicolas Linde |
BBDO Berlin GmbH |
Art Director |
Franzis Heusel |
BBDO Berlin GmbH |
Managing Director |
Merve Kocyigit |
BBDO Berlin GmbH |
Account Director |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
Stefan Jaehde, Lorenz Marcus |
Markenfilm GmbH & Co. KG |
Producer |
- |
INFECTED GmbH |
Post-/Audio- Production Company |
Pawel Wlodarczyk |
INFECTED GmbH |
Producer |
Hannes Hönemann |
INFECTED |
Sound Engineer |
- |
music or bust |
Music/Sound Design |
Benjamin Brettschneider |
- |
Director |
Philip Reinhold |
- |
Director Of Photography |
Maxi Willmann |
- |
Editor |
Tell the jury about the choice of music track.
In this film the music is not just the music, but the very idea.
That’s why Queen’s 'I want to break free' achieves what no other song could have delivered.
The lyrics are selling the idea, the protagonists (the knees) are singing the song themselves, the format of the music video makes it feel contemporary and fun and the song sticks in your head long after you have seen the film.
Write a short summary of what happens in the film
Compared to air planes there is huge legroom in the Deutsche Bahn ICE trains. To create awareness for this fact we bring the knees of airline passengers to life and let them sing the famous song „I want to break free“ from Queen. The wrinkles on the side of the knees become the mouths. At the end of the film we cut into an ICE train where a passenger stretches his legs very relaxed.
The message: Extra legroom. Only in your ICE.