Title	SINGING KNEES
Brand	DEUTSCHE BAHN AG
Product/Service	LONG-DISTANCE TRAFFIC
Category	A08. Use of Licensed or Adapted Music
Entrant	BBDO Berlin, GERMANY
Idea Creation	BBDO Berlin, GERMANY
Media Placement	DB MEDIA & BUCH Kassel, GERMANY
Production	MARKENFILM Hamburg, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Group Germany GmbH	Chief Creative Officer
Tobias Grimm	BBDO Berlin GmbH	Creative Managing Director
Till Diestel	BBDO Berlin GmbH	Creative Managing Director
Nicolas Linde	BBDO Berlin GmbH	Art Director
Franzis Heusel	BBDO Berlin GmbH	Managing Director
Merve Kocyigit	BBDO Berlin GmbH	Account Director
Steffen Gentis	BBDO Group Germany GmbH	Chief Production Officer
Silke Rochow	BBDO Berlin GmbH	Agency Producer
Stefan Jaehde, Lorenz Marcus	Markenfilm GmbH & Co. KG	Producer
-	INFECTED GmbH	Post-/Audio- Production Company
Pawel Wlodarczyk	INFECTED GmbH	Producer
Hannes Hönemann	INFECTED	Sound Engineer
-	music or bust	Music/Sound Design
Benjamin Brettschneider	-	Director
Philip Reinhold	-	Director Of Photography
Maxi Willmann	-	Editor

Tell the jury about the choice of music track.

In this film the music is not just the music, but the very idea. That’s why Queen’s 'I want to break free' achieves what no other song could have delivered. The lyrics are selling the idea, the protagonists (the knees) are singing the song themselves, the format of the music video makes it feel contemporary and fun and the song sticks in your head long after you have seen the film.

Write a short summary of what happens in the film

Compared to air planes there is huge legroom in the Deutsche Bahn ICE trains. To create awareness for this fact we bring the knees of airline passengers to life and let them sing the famous song „I want to break free“ from Queen. The wrinkles on the side of the knees become the mouths. At the end of the film we cut into an ICE train where a passenger stretches his legs very relaxed. The message: Extra legroom. Only in your ICE.