Title | SAFER SNAXXX |
Brand | TRUE FRUITS GMBH |
Product/Service | SMOOTHIES |
Category |
A01. Direction |
Entrant
|
BBDO Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Media Placement
|
OMD GERMANY Düsseldorf, GERMANY
|
Production
|
MUTTER&VATER FILMPRODUKTION Berlin, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Till Diestel |
BBDO Berlin GmbH |
Creative Managing Director |
Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
David Missing |
BBDO Berlin GmbH |
Creative Director |
Nicolas Linde |
BBDO Berlin GmbH |
Creative Director |
Shelley Lui, Annalise Nurme |
BBDO Berlin GmbH |
Art Director |
Nico Baumann |
BBDO Berlin GmbH |
Copywriter |
Lorenza Massari |
BBDO Berlin GmbH |
Copywriter |
Franzis Heusel, Jens Fauth, Alexandra Schöne, Katharina Keitemeier |
BBDO Berlin GmbH |
Account Team |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
Silke Rochow, Allison Markert |
BBDO Berlin GmbH |
Agency Producer |
Frank Hoffman, Christian Schliebs |
Mutter & Vater Productions GmbH |
Producer |
- |
ARRI Mitte; Mutter & Vater Productions GmbH |
Post-Production Company |
Johannes Kunz |
- |
Audio Production / Sound Design / Sound Engineer |
Max Millies |
- |
Director |
Philipp Kaminiak |
- |
Director Of Photography |
Thilo Both |
- |
Editor |
Malvine Stecher |
- |
Casting |
Dhoshiba Vashikararaij |
- |
Make-up Artist |
Nadine Engel |
- |
Styling |
Kolja Briese |
- |
Setting |
Tell the jury anything relevant about the direction.
To really focus on the simple truth of our insight, the director relied solely on his cast instead of voice-overs or other aids. That's why he used super slow motion to reveal the subtle yet telling changes in the facial expression of the banana-eaters and bystanders.
Write a short summary of what happens in the film
Bananas are healthy and tasty at the same time - which technically makes them the perfect snack. The problem: for bystanders you always look like you're performing oral sex while eating them. That's where true fruits comes into play, as all of their fruit smoothies contain banana. We highlight this issue in a film full of funny slow motion sequences, proving that the best way to eat bananas is actually to drink them.
Cultural/Context information for the jury
In Germany, true fruits is known to be a brand that doesn't shy away from targeting delicate social topics like equality or racism in tongue-in-cheek way.