Title | CHAIR RIDER |
Brand | RENAULT |
Product/Service | CAR |
Category |
A05. Cinematography |
Entrant
|
GANG FILMS Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
GANG FILMS Paris, FRANCE
|
Credits
Marcelo Vergara |
Publicis conseil |
Creative Director |
Jean Laurent PY |
Publicis conseil |
Copywriter(s) |
Cedric Auzannet |
Publicis conseil |
Art Director(s) |
Marcelo Burgos |
GANG FILMS |
Film Director(s) |
Jean Villiers |
GANG FILMS |
Production Company Producer(s) |
Benjamin Besnainou |
Publicis conseil |
Agency Producer(s) |
Jose Gonzales |
Publicis conseil |
Editor |
Nico Poulsson |
GANG FILMS |
Director of photography |
Write a short summary of what happens in the film
The film shows how Renault invented cars during all these years to make our lives easier. We can see an historic of the evolution of Renault cars. They opened by themselves, parked by themselves and now drive by themselves.
Cultural/Context information for the jury
The “Signal of Change” 2017 campaign was a « wake up call »
=> look how our range has changed.
It was focused on “French Design”.