ELECTRICIAN

TitleELECTRICIAN
BrandUBS
Product/ServiceBANKING
Category A02. Script
Entrant PUBLICIS COMMUNICATIONS SCHWEIZ Zürich, SWITZERLAND
Idea Creation PUBLICIS COMMUNICATIONS SCHWEIZ Zürich, SWITZERLAND
Credits
Name Company Position
Thomas Wildberger Publicis Communications Schweiz AG CCO
Matthias Städeli Publicis Communications Schweiz AG Managing Director
Peter Brönnimann Publicis Communications Schweiz AG Creative Director
Jan Kempter Publicis Communications Schweiz AG Creative Director
Andrea Klainguti Publicis Communications Schweiz AG Art Director
Marvin Hugentobler Publicis Communications Schweiz AG Art Director
Bart Timmer CZAR Film Zürich Director
Thorne Mutert CZAR Film Zürich Exec. Producer

Provide the full film script in English.

Two bankers are standing in front of a big electrical distribution panel on a building site and are guessing how to connect all the electrical cables. Banker one: „The green-yellow one….here?“ Other banker: „Maybe…“ Banker one: „So brown is earth…isn’t it?“ Other banker: „Just try it.“ Super: Because Switzerland doesn’t only need bankers. Super: UBS promotes apprenticeships.

Write a short summary of what happens in the film

SwissSkills is an initiative supported by UBS to promote apprenticeships among young people. Apprenticeships like forester, hairdresser, mechanic, electrician and many more. In this sponsoring campaign UBS shows what happened if bankers did those jobs.