| Title | THE LAST DANCE |
| Brand | MERCEDES-BENZ ESPAÑA, S.A. (SMART) |
| Product/Service | CAR |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
CONTRAPUNTO BBDO Madrid, SPAIN
|
|
Idea Creation
|
CONTRAPUNTO BBDO Madrid, SPAIN
|
Credits
| CARLOS JORGE |
CONTRAPUNTO BBDO |
GENERAL CREATIVE MANAGER |
| CARLOS JORGE |
CONTRAPUNTO BBDO |
GENERAL CREATIVE MANAGER |
| Gorka Fernández Iriso |
Contrapunto BBDO |
CREATIVE DIRECTOR |
| MILLÁN PÉREZ |
CONTRAPUNTO BBDO |
COPYWRITER |
| ÁLEX BARDERA |
CONTRAPUNTO BBDO |
ART DIRECTOR |
| RAÚL LÓPEZ |
CONTRAPUNTO BBDO |
ART DIRECTOR |
| GEMA CRESPO |
CONTRAPUNTO BBDO |
PRODUCTION MANAGER |
| MELISSA FERRERO |
CONTRAPUNTO BBDO |
PRODUCER |
| VANESSA CASTRO |
CONTRAPUNTO BBDO |
PRODUCER |
| LORENA LANDAU |
CONTRAPUNTO BBDO |
ACCOUNT MANAGER |
| SOFIA CALONJE |
CONTRAPUNTO BBDO |
ACCOUNT SUPERVISOR |
| SARA FERNÁNDEZ |
CONTRAPUNTO BBDO |
ACCOUNT EXECUTIVE |
| NACHO PÉREZ-SOLERO |
CONTRAPUNTO |
ACCOUNT EXECUTIVE |
| BLUR |
BLUR |
PRODUCTION COMPANY |
| GINESTA |
GINESTA |
DIRECTOR |
| MIGUEL PROHENS |
. |
PHOTOGRAY DIRECTOR |
| OEO |
OEO |
MUSIC |
| CONTRAPUNTO BBDO |
CONTRAPUNTO BBDO |
MUSIC |
| BEAT MUSIC |
BEAT MUSIC |
SOUND STUDIO |
| BLUR |
BLUR |
POSTPRODUCTION COMPANY |
| FUEL VIVAKI |
FUEL VIVAKI |
MEDIA CENTRAL |
Tell the jury about the production design/art direction.
As well as being an advertisement, “The Last Dance” also has artistic merit. It is a farewell set to music. That’s why, as well as transmitting the values and ironic tone of smart with our message, we wanted to do it with an original song, choreography and a production that would reflect the design and craft intrinsic to this brand.
Write a short summary of what happens in the film
Thanks to the new electric smart EQ, Smart is the best way of getting about in the city due to restrictions imposed because of high levels of pollution. At last, a car that has made parking fees, refuelling and congestion charges a thing of the past. And to leave the past behind, there was just one thing left to do... say goodbye!
With this campaign, we wanted to say a grand farewell, with the help of two famous Spanish actors and influencers, Paula Echevarría and Paco León, to a couple of characters who will be banished from our lives forever: a petrol pump attendant and a parking meter attendant. All of this, to the rhythm of a composition, a choreography and an original lyrics.
Cultural/Context information for the jury
Urban pollution has become an enormous global enemy. Traffic restrictions are already here, and parking and driving in city centres is becoming extremely difficult.