Title | THE SCORE |
Brand | PEUGEOT |
Product/Service | PEUGEOT 508 |
Category |
A07. Use of Original Music |
Entrant
|
BETC Paris, FRANCE
|
Idea Creation
|
BETC Paris, FRANCE
|
Production
|
QUAD PRODUCTIONS Paris, FRANCE
|
Production 2
|
GUM Paris, FRANCE
|
Credits
Rémi Babinet |
BETC |
CCO |
Antoine Choque |
BETC |
Executive Creative Director |
David Martin Angelus |
BETC |
Creative Director |
Antoine Montes |
BETC |
Art Director |
Ibrahim Seck |
BETC |
Copywriter |
Guillaume Martin |
BETC |
Head of Strategy |
Adrien Torres |
BETC |
Account planner |
Vincent Colonna-Cesari |
BETC |
Engagement planner |
Thibault Blacque-Belair |
BETC |
TV Producer |
Slim Trabelsi |
BETC |
Post producer |
Riopy |
NA |
Composer |
Karim Naceur |
BETC |
Head of production |
Patrick Duroux |
NA |
DOP |
John S. Park |
BETC |
Director |
Henri Tripard, Tiphaine Du-Plessis, Nabila Rakibi, Annaëlle Foy, Mathilde Sikorsky |
BETC |
Agency Management |
Jean-Philippe Imparato, Thierry Lonziano, Nuno Marques, Nathalie Lemaitre, Elodie Bugat |
Peugeot |
Brand Management |
Tell the jury about the creation of the original music track.
We worked with Riopy, renowned pianist and composer who worked on the soundtracks of Oscar-winning films such as ‘The Danish Girl’ and ‘The Shape of Water’, to write an original song that could be played by the new Peugeot 508 on a life-size musical score.
Not only did we create the biggest and longest musical score in the world, but the campaign has been so successful that Riopy and Warner music have decided to officially launch the track “Le Rêve D’une Note” in partnership with Peugeot for people to purchase online.
Write a short summary of what happens in the film
We worked with Riopy, renowned pianist and composer who worked on the soundtracks of Oscar-winning films such as ‘The Danish Girl’ and ‘The Shape of Water’, to write an original song that could be played by the new Peugeot 508 on a life-size musical score.
The challenge was not only to create a beautiful piece of music but to make sure it could be played continuously by a car. We created a track of over 2 kilometers with190 music notes. Thanks to laser sensors mounted underneath the car, the Peugeot 508 was able to trigger each piano note by rolling precisely over each note. To reinforce the performance, an orchestra accompanied Riopy through a screen thanks to a drone that flew above the car. The second car that played the drums also helped create a dramatic climax in our song.