Title	CASTAWAY
Brand	ORANGE
Product/Service	ORANGE SERVICE24
Category	A03. Casting
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE
Media Placement	PUBLICIS CONSEIL Paris, FRANCE
PR	PUBLICIS CONSEIL Paris, FRANCE
Additional Company	ORANGE Paris, FRANCE

Name	Company	Position
Gaëlle Le Vu	Orange	Paris
Quentin Delobelle	Orange	Paris
Annabel Salesa	Orange	Paris
Laurence Poucan	Orange	Paris
Bruno Bertelli	Publicis	London
Fabrice Delacourt	Publicis Conseil	Paris
Vincent Cusenier	Publicis Conseil	Paris
Lucie Vallotton	Publicis Conseil	Paris
Alexandre Perdereau	Publicis Conseil	Paris
Damien Sabatier	Publicis Conseil	Paris
Marie Wallet / Anne Dauvé / Emilie Jeanneau / Sherelle Ramire	Publicis Conseil	Paris
Pierre Marcus / Benjamin Auberdiac	Prodigious	Paris
Jean-Luc Bergeron	Henry	Paris
Yannick Dupas	Henry	Paris
Françoise Hernandez	Mc Murphy _ Baconx	Paris

Tell the jury about the casting process.

There is only one actor in this film. While in fact there’s two characters. The one from the station who is someone like everybody, on his way to take a train to go somewhere and the one that embodies the feeling of extreme solitude, in which we all turned into when we’re taken away more than a second from our mobile. Playing these 2 characters and embodying them so well in barely 48 hours was a real challenge. There were the scenes in the station of course in which the accuracy of their acting is not to be discussed but also, there were all these scenes on the desert island that were extremely demanding for the actor (it was more than 40 degrees on the island and we needed him to swim, climb and cohabit with all sorts of wild animals).

Write a short summary of what happens in the film

The sole character in the commercial comes down with a particularly nasty case of separation anxiety when he can’t find his phone. In short order, he’s transported to a deserted island where he is cut off from humanity. He attempts to make fire, catch fish, harvest bananas and create shelter, with limited success. His crude distress signal, H-E-L-P written on the beach, washes away with the tide, and he falls into a pile of former castaways (or, rather, just their bones). The raft he built breaks apart and pitches him into the ocean, and even though he doesn’t drown, he’s later attacked by giant, hairy spiders. But it was all a waking nightmare, as it turns out. He finds his phone and catapults his consciousness away from not-paradise and back to that train station. Heavy exhale!

Cultural/Context information for the jury

Nomophobia is real. Sure, it’s not an officially recognized mental disorder—yet. But just ask anyone who’s misplaced his smartphone. First comes the rummaging and searching through pockets, cars, desks and backpacks. Blood pressure spikes, heart rate races. Next there’s panic, often accompanied by flop sweat, hysterical tears and rage spirals. Some people liken it to the five stages of grief.