Title	CASTAWAY
Brand	ORANGE
Product/Service	ORANGE SERVICE24
Category	A07. Use of Original Music
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE
Media Placement	PUBLICIS CONSEIL Paris, FRANCE
PR	PUBLICIS CONSEIL Paris, FRANCE
Additional Company	ORANGE Paris, FRANCE

Name	Company	Position
Gaëlle Le Vu	Orange	Paris
Quentin Delobelle	Orange	Paris
Annabel Salesa	Orange	Paris
Laurence Poucan	Orange	Paris
Bruno Bertelli	Publicis	London
Fabrice Delacourt	Publicis Conseil	Paris
Vincent Cusenier	Publicis Conseil	Paris
Lucie Vallotton	Publicis Conseil	Paris
Alexandre Perdereau	Publicis Conseil	Paris
Damien Sabatier	Publicis Conseil	Paris
Marie Wallet / Anne Dauvé / Emilie Jeanneau / Sherelle Ramire	Publicis Conseil	Paris
Pierre Marcus / Benjamin Auberdiac	Prodigious	Paris
Jean-Luc Bergeron	Henry	Paris
Yannick Dupas	Henry	Paris
Françoise Hernandez	Mc Murphy _ Baconx	Paris

Tell the jury about the creation of the original music track.

The choice of the title « Rock Lobster » of the B52’s is an assumed artistic choice. This choice is explained by several points : First, it reinforces the comedy with its quirky tone. The lyrics of the song also perfectly matches the story and brings an additional comedy dose. The rhythm of this song accompanies the frenetic editing of the film, which goal was to show the difficulties lived by the character. The song’s editing is also a key point. We needed a song that begins frankly and that we can cut in a brutal way.

Write a short summary of what happens in the film

The sole character in the commercial comes down with a particularly nasty case of separation anxiety when he can’t find his phone. In short order, he’s transported to a deserted island where he is cut off from humanity. He attempts to make fire, catch fish, harvest bananas and create shelter, with limited success. His crude distress signal, H-E-L-P written on the beach, washes away with the tide, and he falls into a pile of former castaways (or, rather, just their bones). The raft he built breaks apart and pitches him into the ocean, and even though he doesn’t drown, he’s later attacked by giant, hairy spiders. But it was all a waking nightmare, as it turns out. He finds his phone and catapults his consciousness away from not-paradise and back to that train station. Heavy exhale!

Cultural/Context information for the jury

Nomophobia is real. Sure, it’s not an officially recognized mental disorder—yet. But just ask anyone who’s misplaced his smartphone. First comes the rummaging and searching through pockets, cars, desks and backpacks. Blood pressure spikes, heart rate races. Next there’s panic, often accompanied by flop sweat, hysterical tears and rage spirals. Some people liken it to the five stages of grief.