| Title | OLYMPICS GAMES |
| Brand | FRANCE TELEVISION |
| Product/Service | OLYMPIC GAMES |
| Category |
A09. Sound Design |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Olivier Desmettre |
Publicis Conseil |
Paris |
| Jordan Lemarchand |
Publicis Conseil |
Paris |
| Antoine Colin |
Publicis Conseil |
Paris |
| Caroline Darmon |
Publicis Conseil |
Paris |
| Lou Leproux |
Publicis Conseil |
Paris |
| Gaetan Le Goff |
Carnibird |
Paris |
| Wilfried Brimo |
Carnibird |
Paris |
| Philippe Deloeuvre |
France Télévisions |
Paris |
| Eric Rinaldi |
France Télévisions |
Paris |
Tell the jury about the elements of sound design.
The sound design for the whole film was thought to make this film totally silent, but not without any sound. Meaning we can hear all the sounds "in" from the athletes' performances, and no "human" sounds, so the spectator can understand that the athletes are all trying not to make any noise.
Write a short summary of what happens in the film
To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.
The games were broadcasted in live starting at 1 am, while everybody in France was asleep.
This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.
Cultural/Context information for the jury
France Télévisions is the national and official broadcaster of the Olympics Games in France. This year was the first year they decided to communicate on this event through a trailer, mostly because they needed to inform people the event will take place at a non confortable at all schedule.