OLYMPICS GAMES

Short List
ClientFRANCE TELEVISION
Category A09. Sound Design
TitleOLYMPICS GAMES
Product/ServiceOLYMPIC GAMES
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Credits
Name Company Position
Olivier Desmettre Publicis Conseil Paris
Jordan Lemarchand Publicis Conseil Paris
Antoine Colin Publicis Conseil Paris
Caroline Darmon Publicis Conseil Paris
Lou Leproux Publicis Conseil Paris
Gaetan Le Goff Carnibird Paris
Wilfried Brimo Carnibird Paris
Philippe Deloeuvre France Télévisions Paris
Eric Rinaldi France Télévisions Paris

Tell the jury about the elements of sound design.

The sound design for the whole film was thought to make this film totally silent, but not without any sound. Meaning we can hear all the sounds "in" from the athletes' performances, and no "human" sounds, so the spectator can understand that the athletes are all trying not to make any noise.

Write a short summary of what happens in the film

To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag. The games were broadcasted in live starting at 1 am, while everybody in France was asleep. This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.

Cultural/Context information for the jury

France Télévisions is the national and official broadcaster of the Olympics Games in France. This year was the first year they decided to communicate on this event through a trailer, mostly because they needed to inform people the event will take place at a non confortable at all schedule.