| Title | FISH FINGERS |
| Brand | ALDI |
| Product/Service | NORTHERN CATCH |
| Category |
A09. Sound Design |
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Entrant
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McCANN MANCHESTER, UNITED KINGDOM
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Idea Creation
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McCANN MANCHESTER, UNITED KINGDOM
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Media Placement
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McCANN MANCHESTER, UNITED KINGDOM
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Production
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McCANN MANCHESTER, UNITED KINGDOM
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Production 2
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MERMAN London, UNITED KINGDOM
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Production 3
|
JAM FILMS London, UNITED KINGDOM
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Production 4
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MARSHALL STREET EDITORS London, UNITED KINGDOM
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Production 5
|
WAVE STUDIOS London, UNITED KINGDOM
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Credits
| Dave Price |
McCann Manchester |
Executive Creative Director |
| Neil Lancaster |
McCann Manchester |
Creative Director |
| Amy Mayers |
McCann Manchester |
TV Producer |
| Jane Colbeck |
McCann Manchester |
Senior Account Manager |
| Juliet May |
Merman |
Director |
| Siobhan Murphy |
Merman |
Producer |
| Kat Armour-Brown |
Merman |
Producer |
| Chris Goodger |
Chris Goodger |
Director of Photgraphy |
| John Mayes |
Marshall Street Editors |
Editor |
| Parv Thind |
Wave Studios |
Sound Engineer/ Designer |
Write a short summary of what happens in the film
A mother and her young daughter sit together in a kitchen. Two packs of fish fingers are shown on the table top: one pack is Birds Eye, the other is Aldi’s own brand. As the girl eats a fish finger or two, she explains she likes both brands. The mother tells her ‘not to talk with her mouth full’. The whole scene is played out in silence as both mother and daughter are deaf. Captions show the entire conversation.
Cultural/Context information for the jury
Sometimes the best use of sound is not much sound at all. Apart from, possibly, the ambient sound of a mother and daughter, in a kitchen having a conversation with their fingers and thumbs.