PRO INFIRMIS

Short List
ClientPRO INFIRMIS
Category A03. Casting
TitlePRO INFIRMIS
Product/ServiceORGANISATION FOR PEOPLE WITH DISABILITIES
Entrant THJNK Zürich, SWITZERLAND
Idea Creation THJNK Zürich, SWITZERLAND
PR THJNK Zürich, SWITZERLAND
Production STORIES Zürich, SWITZERLAND
Credits
Name Company Position
Alexander Jaggy Thjnk Zürich AG Chief Creative Officer
Pablo Schencke Thjnk Zürich AG Creative Director
Cornelia Hess Thjnk Zürich AG Art Director
Isabelle Akermann Thjnk Zürich AG Strategic Planner
Andrea Bison Thjnk Zürich AG Managing Director Consulting
Angela Cristofari Thjnk Zürich AG Project Manager
Nathalie Eggen Kids Creative Agency PR Consultant
Jon Barber stories AG Film Director
Jan Mettler stories AG DOP
Yves Bollag stories AG Executive Producer
Stefanie Bereiter stories AG Line Producer
Beni Fueter stories AG Editor
Billy Bains stories AG Postproduction Producer
Heike Schreyer stories AG Production Coordinator
Luca Brügger stories AG Audio Engineer
Hans Brouwer Massive Music Owner
Peter Döbeli Konnex Agentur für Medien Kommunikation AG Co-Owner
Monica Jäggi Konnex Agentur für Medien Kommunikation AG Co-Owner

Tell the jury about the casting process.

The ad is featuring 13 different protagonists with real disabilities that had to undergo a live-cast with the director.

Write a short summary of what happens in the film

Pro Infirmis, Switzerland’s largest national professional organisation for people with disabilities, launched a new awareness campaign that deliberately breaks with the clichés of NGO campaigns. Firstly, it is more of a comedy than a tear-jerker; and secondly, it shows people with disabilities as simply a part of our society. The film uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities. They are shown dealing with some of life’s frustrating everyday challenges that we have all had to deal with at some point in our lives, and that cannot be better described than, well, s***. The song “Jump Down, Spin Around” by Harry Belafonte is a real trouvaille from 1957. He made the song available especially for this project.

Cultural/Context information for the jury

Pro Infirmis is Switzerland’s largest national professional organisation for people with disabilities and it’s renowed for its spectacular ads such as “Pro Infirmis - Because who is perfect?” with 24 million views.