| Title | PRO INFIRMIS |
| Brand | PRO INFIRMIS |
| Product/Service | ORGANISATION FOR PEOPLE WITH DISABILITIES |
| Category |
A03. Casting |
|
Entrant
|
THJNK Zürich, SWITZERLAND
|
|
Idea Creation
|
THJNK Zürich, SWITZERLAND
|
|
PR
|
THJNK Zürich, SWITZERLAND
|
|
Production
|
STORIES Zürich, SWITZERLAND
|
Credits
| Alexander Jaggy |
Thjnk Zürich AG |
Chief Creative Officer |
| Pablo Schencke |
Thjnk Zürich AG |
Creative Director |
| Cornelia Hess |
Thjnk Zürich AG |
Art Director |
| Isabelle Akermann |
Thjnk Zürich AG |
Strategic Planner |
| Andrea Bison |
Thjnk Zürich AG |
Managing Director Consulting |
| Angela Cristofari |
Thjnk Zürich AG |
Project Manager |
| Nathalie Eggen |
Kids Creative Agency |
PR Consultant |
| Jon Barber |
stories AG |
Film Director |
| Jan Mettler |
stories AG |
DOP |
| Yves Bollag |
stories AG |
Executive Producer |
| Stefanie Bereiter |
stories AG |
Line Producer |
| Beni Fueter |
stories AG |
Editor |
| Billy Bains |
stories AG |
Postproduction Producer |
| Heike Schreyer |
stories AG |
Production Coordinator |
| Luca Brügger |
stories AG |
Audio Engineer |
| Hans Brouwer |
Massive Music |
Owner |
| Peter Döbeli |
Konnex Agentur für Medien Kommunikation AG |
Co-Owner |
| Monica Jäggi |
Konnex Agentur für Medien Kommunikation AG |
Co-Owner |
Tell the jury about the casting process.
The ad is featuring 13 different protagonists with real disabilities that had to undergo a live-cast with the director.
Write a short summary of what happens in the film
Pro Infirmis, Switzerland’s largest national professional organisation for people with disabilities, launched a new awareness campaign that deliberately breaks with the clichés of NGO campaigns. Firstly, it is more of a comedy than a tear-jerker; and secondly, it shows people with disabilities as simply a part of our society. The film uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities. They are shown dealing with some of life’s frustrating everyday challenges that we have all had to deal with at some point in our lives, and that cannot be better described than, well, s***. The song “Jump Down, Spin Around” by Harry Belafonte is a real trouvaille from 1957. He made the song available especially for this project.
Cultural/Context information for the jury
Pro Infirmis is Switzerland’s largest national professional organisation for people with disabilities and it’s renowed for its spectacular ads such as “Pro Infirmis - Because who is perfect?” with 24 million views.