| Title | THANKS PLANTS |
| Brand | THE FLOWER COUNCIL OF HOLLAND |
| Product/Service | THE FLOWER COUNCIL OF HOLLAND PROMOTES PLANTS IN EUROPE THROUGH THEIR CONSUMER B |
| Category |
A04. Production Design / Art Direction |
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Entrant
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180 KINGSDAY Amsterdam, THE NETHERLANDS
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Idea Creation
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180 KINGSDAY Amsterdam, THE NETHERLANDS
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Production
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THE BOARDROOM Amsterdam, THE NETHERLANDS
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Additional Company
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SIZZER AMSTERDAM, THE NETHERLANDS
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Credits
| Kalle Hellzen |
180 Kingsday |
Executive Creative Director |
| Bram de Rooij |
180 Kingsday |
Creative Director |
| Stephane Lecoq |
180 Kingsday |
Creative Director |
| Ross Weaver |
180 Kingsday |
Copywriter |
| Franck Marciano |
180 Kingsday |
Copywriter |
| Ross Weaver |
180 Kingsday |
Art Director |
| Yuka Kambayashi |
180 Kingsday |
Producer |
| Wendy van Luyck |
180 Kingsday |
Account Manager |
| Marieke Dekker |
180 Kingsday |
Senior Planner |
| Alan Masferrer |
Alan Masferrer |
Director |
|
Sizzer Music |
Music |
Tell the jury about the production design/art direction.
Every set resembles a room in a house (kitchen, bathroom) but is actually a lush world of plants. By lighting them in a mix of colours, from natural to neon, we create a wide and unexpected range of atmospheres and moods.
We used a hydroscope crane to create the perfect motion and a range of lenses in order to get close up and hard to reach shots such as the inside of the mouth transition and the fridge scenes. We created a slightly abstract reality together with the Plant stylist, Art and Light department to set the mood and help us make the transitions seamless. This gave us the ability to make each scene feel unique - even though we only had two sets.
Write a short summary of what happens in the film
Thanks Plants is a light-hearted ode to the good things plants do for people.
A young woman looks straight at you and asks a question: “have you ever thought about what plants do for you?” We then enter a jungle of plants while her hands mimic dinosaurs and she explains that plants have been taking care of us since the beginning of time. “So maybe it’s about time we say: THANKS PLANTS.”
A big neon sign saying THANKS PLANTS comes into screen and a song starts.
The song’s lyrics list all the things the main protagonist thanks her plants for. Things are obvious, like air and colour, and other things are more unexpected, such as “putting up with my awful singing”.
Although every line in the song is sung in a different room in her house, at a different moment in her life, a continuously backtracking camera reveals everything seamlessly.
Cultural/Context information for the jury
The Flower Council of Holland is a foundation funded by the co-operative Dutch growers and traders to promote the category of plants and flowers in Holland, but mainly their biggest export markets surrounding Holland: Germany, France and the United Kingdom.
In the UK they operate via the brand Thejoyofplants.co.uk, in Holland via Mooiwatplantendoen.nl, in Germany via Pflanzenfreude.de and in France via Maplantemonbonheur.fr