Title | THANKS PLANTS |
Brand | THE FLOWER COUNCIL OF HOLLAND |
Product/Service | THE FLOWER COUNCIL OF HOLLAND PROMOTES PLANTS IN EUROPE THROUGH THEIR CONSUMER B |
Category |
A07. Use of Original Music |
Entrant
|
180 KINGSDAY Amsterdam, THE NETHERLANDS
|
Idea Creation
|
180 KINGSDAY Amsterdam, THE NETHERLANDS
|
Production
|
THE BOARDROOM Amsterdam, THE NETHERLANDS
|
Additional Company
|
SIZZER AMSTERDAM, THE NETHERLANDS
|
Credits
Kalle Hellzen |
180 Kingsday |
Executive Creative Director |
Bram de Rooij |
180 Kingsday |
Creative Director |
Stephane Lecoq |
180 Kingsday |
Creative Director |
Ross Weaver |
180 Kingsday |
Copywriter |
Franck Marciano |
180 Kingsday |
Copywriter |
Ross Weaver |
180 Kingsday |
Art Director |
Yuka Kambayashi |
180 Kingsday |
Producer |
Wendy van Luyck |
180 Kingsday |
Account Manager |
Marieke Dekker |
180 Kingsday |
Senior Planner |
Alan Masferrer |
Alan Masferrer |
Director |
|
Sizzer Music |
Music |
Tell the jury about the creation of the original music track.
We wanted to strike the right light-hearted tone to make sure the song was neither too serious or too ironic. We wanted it to be a celebration, but as personal and intimate as possible.
The lyrics where written first, and not written as such. There’s no rhyme of rhythm. It’s not poetry, but life as it is.
We then first created the song in several genres, to select the genre that worked best emotionally.
There’s a special role for the background choir: it repeats THANKS PLANTS continuously, but also gives commentary on the lyrics and adds subtle humour.
We song is recorded in four languages (Dutch, French, English and German). Each version is timed exactly the same to fit the edit.
Write a short summary of what happens in the film
Thanks Plants is a light-hearted ode to the good things plants do for people.
A young woman looks straight at you and asks a question: “have you ever thought about what plants do for you?” We then enter a jungle of plants while her hands mimic dinosaurs and she explains that plants have been taking care of us since the beginning of time. “So maybe it’s about time we say: THANKS PLANTS.”
A big neon sign saying THANKS PLANTS comes into screen and a song starts.
The song’s lyrics list all the things the main protagonist thanks her plants for. Things are obvious, like air and colour, and other things are more unexpected, such as “putting up with my awful singing”.
Although every line in the song is sung in a different room in her house, at a different moment in her life, a continuously backtracking camera reveals everything seamlessly.
Cultural/Context information for the jury
The Flower Council of Holland is a foundation funded by the co-operative Dutch growers and traders to promote the category of plants and flowers in Holland, but mainly their biggest export markets surrounding Holland: Germany, France and the United Kingdom.
In the UK they operate via the brand Thejoyofplants.co.uk, in Holland via Mooiwatplantendoen.nl, in Germany via Pflanzenfreude.de and in France via Maplantemonbonheur.fr