NEW BOVSKA FABIA

TitleNEW BOVSKA FABIA
BrandŠKODA POLSKA
Product/ServiceŠKODA FABIA
Category A05. Cinematography
Entrant ISOBAR POLAND Warsaw, POLAND
Idea Creation ISOBAR POLAND Warsaw, POLAND
PR ISOBAR POLAND Warsaw, POLAND
Production ISOBAR POLAND Warsaw, POLAND
Credits
Name Company Position
Natalia Skrzypek DENTSU AEGIS NETWORK POLSKA STACK LEADER
ROMAN TERELAK POSTERSCOPE POLAND Business Development Manager
Robert Kubicki ISOBAR POLAND CREATIVE GROUP HEAD
LUKASZ ZULAWSKI ISOBAR POLAND SENIOR ART DIRECTOR
JOANNA BIERNACKA ISOBAR POLAND CREATIVE DIRECTOR
LUKASZ KOTLINSKI ISOBAR POLAND DEPUTY CREATIVE DIRECTOR
ARTUR GANSKI ISOBAR POLAND Senior Graphic Designer
PIOTR POLIT ISOBAR POLAND CREATIVE DEVELOPER
MICHAL SOLARSKI ISOBAR POLAND Motion Designer
MARTA KARTASINSKA ISOBAR POLAND Digital Production Manager
JAN ZAGRODZKI ISOBAR POLAND GROUP ACCOUNT MANAGER
ANNA KRAWCZYK ISOBAR POLAND Senior Account Executive
LUKASZ KAZIMIERCZAK ISOBAR POLAND Account Manager
TOMASZ BARTNIK ISOBAR POLAND CLIENT PARTNER
TADEUSZ ŚLIWA FREELANCE DIRECTOR
MICHAL DĄBAL FREELANCE CAMERA OPERATOR
Fares Corbani FREELANCE STEADICAM MASTER
DARIUSZ WALASZCZYK FREELANCE SCENOGRAPHER
MAGDALENA GRABOWSKA WACŁAWEK ARTIST "BOVSKA" CELEBRITY
DANIEL PACHELSKI FREELANCE LECTOR
JAROSLAW BOLINSKI PROPELLER FILM MANAGING DIRECTOR
MARCIN IMACH PROPELLER FILM PRODUCTION COORDINATOR
Damian Opałka PROPELLER FILM PRODUCTION ASSISTANT
Konrad Wróbleski PROPELLER FILM PRODUCTION ASSISTANT
Joanna Andryszewska ISOBAR POLAND CONTENT MODERATOR
Przemysław Mystkowski ISOBAR POLAND CONTENT MODERATOR
Kamil Malinowski ISOBAR POLAND CONTENT CREATOR
MARTYNA ADAMSKA DENTSU AEGIS NETWORK POLSKA PR COORDINATOR

Tell the jury anything relevant about the cinematography.

We needed to be ultra-precise. To synchronize lights, actors, set design crew, sound, car, motorcycle, literally everything. It took 6 weeks of preproduction and 4 days of rehearsals on the set. To be 100% analog, we create “animated logo effect”, we even show our Voice Over Artist in the final scene. Our main actress is also a singer in this commercial, so we needed to make her role easier, for example using her look-alike actors in some scenes.

Write a short summary of what happens in the film

4 different set designs. 1 is “theatrical”, moving scenography, showing sunset on big city street. 2 is a neon-installation, where we show night street. 3 is video mapping with single house and garage. Between second and third stage we use some trick shot to show “landscape” of whole city. The last one is a music stage. Film is one-shot travel between those stages, with moving car, trick shots and live singing and playing. Oh, and the whole film is broadcasting live during the shooting in biggest polish TV network.

Cultural/Context information for the jury

We love talent shows. Especially live shows. And we love to criticize. So live project as that one attract big attention based on one emotion – is it possible to do to? Are the accomplish live 60’s mastershot?