Title | MARIO'S GOAL |
Brand | SAMSUNG |
Product/Service | SAMSUNG GALAXY |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
CHEIL GERMANY Frankfurt, GERMANY
|
Idea Creation
|
CHEIL GERMANY Frankfurt, GERMANY
|
Production
|
TEMPOMEDIA Frankfurt, GERMANY
|
Production 2
|
ACHT FRANKFURT Frankfurt, GERMANY
|
Additional Company
|
YESSIAN MUSIC Hamburg, GERMANY
|
Additional Company 2
|
A.R.T STUDIOS Frankfurt, GERMANY
|
Credits
Roland Rudolf |
Cheil Germany |
Chief Creative Officer |
Joern Welle |
Cheil Germany |
Executive Creative Director |
Harald Linsenmeier |
Cheil Germany |
Freelance |
Jens Orillo |
Cheil Germany |
Freelance |
Alphons Conzen |
Cheil Germany |
Freelance |
Arnab Biswas |
Cheil Germany |
Creative Director |
Sabrina Lienig |
Cheil Germany |
Senior Art Director |
Chris Druecks |
Cheil Germany |
Senior Copywriter |
Moritz Gillrath |
Cheil Germany |
Senior Producer |
Stefan Prilipp |
Cheil Germany |
Business Director |
Jonas Niedling |
Cheil Germany |
Account Executive |
Christiane Lobenstein |
Cheil Germany |
Senior Planning Director |
Deveroe Reuter |
Cheil Germany |
Freelance |
Ralf Schipper |
Tempomedia |
Founder |
Christian Gilardoni |
Tempomedia |
Producer |
Stuart McIntyre |
Tempomedia |
Director |
Ross Giardana |
Tempomedia |
Cinematographer |
Roman Muellegger |
Tempomedia |
2nd DoP |
Peer Arne Sveistrup |
Tempomedia |
Editor |
Pana Argueta |
nhb Studios Berlin |
Colorist |
Nadine Chodan |
Acht Frankfurt |
Producer |
Axel Klostermann |
Acht Frankfurt |
VFX Supervisor |
Ingmar Rehberg |
Yessian Music |
Producer |
Max Fritz |
Yessian Music |
Sound Designer |
Philipp Lenz |
A.R.T. Studios |
Audio Engineer |
Tell the jury about the choice of music track.
"Hurt", originally written by Trenz Reznor of Nine Inch Nails, became a career-defining song for the late Johnny Cash. While the lyrics literally deal with drug abuse and depression, they also speak in a broader sense of doubts and personal defeats – but also maintain a glimmer of hope or the promise of redemption.
It was this metaphorical match to the acute state of Mario Götze's career combined with the harsh contrast the song posed against the usually highly energetic, hip-hop-culture influenced music often associated with sports commercials, that promised to be a disruptive and compelling choice.
A choice that could instantly grab the audience's attention while for once presenting Mario Götze not as some elevated sports hero, but a human being, fractured yet unbroken. And thus turn Samsung into the champion, no matter what, for anybody who has to overcome barriers in life.
Write a short summary of what happens in the film
Set to the song and lyrics of the song “HURT” in the iconic cover version of Johnny Cash as well as original soundbites from press and TV, we tell the story of Mario Götze, the famous scorer of Germany’s winning 2014 World Cup goal – and how his hopes where brutally smashed of being part of 2018 national football team due to an injury and a low performance.
But feeling encouraged by people across all of Germany, and by reminding himself of his greatest achievement, Mario shares two important messages with his former teammates and with his fans: that he wishes them all the best for the World Cup, and that he will “will find a way” – working harder than ever for a comeback. Because while you can’t always win, you should always keep trying.
Cultural/Context information for the jury
Since his winning goal in the 2014 Football World Cup Football, Mario Götze is a German icon. And with the upcoming World Cup in Russia being only a month away, fans all over the country rooted for Mario to re-join the national team even after a rocky season.
But ultimately he wasn’t selected by Team Germany's head coach Jogi Löw.
Just two weeks later, the spot went on air, incorporating original footage and sound bites from the press conference where Coach Löw announced the dropping of Mario Götze from the team. The spot and its message along with the song had such an emotional impact, that national television adopted “HURT” in the closing of its live show from Russia – only minutes after the German team had been terminated from the World Cup by South Korea.