Title	MARIO'S GOAL
Brand	SAMSUNG
Product/Service	SAMSUNG GALAXY
Category	A08. Use of Licensed or Adapted Music
Entrant	CHEIL GERMANY Frankfurt, GERMANY
Idea Creation	CHEIL GERMANY Frankfurt, GERMANY
Production	TEMPOMEDIA Frankfurt, GERMANY
Production 2	ACHT FRANKFURT Frankfurt, GERMANY
Additional Company	YESSIAN MUSIC Hamburg, GERMANY
Additional Company 2	A.R.T STUDIOS Frankfurt, GERMANY

Name	Company	Position
Roland Rudolf	Cheil Germany	Chief Creative Officer
Joern Welle	Cheil Germany	Executive Creative Director
Harald Linsenmeier	Cheil Germany	Freelance
Jens Orillo	Cheil Germany	Freelance
Alphons Conzen	Cheil Germany	Freelance
Arnab Biswas	Cheil Germany	Creative Director
Sabrina Lienig	Cheil Germany	Senior Art Director
Chris Druecks	Cheil Germany	Senior Copywriter
Moritz Gillrath	Cheil Germany	Senior Producer
Stefan Prilipp	Cheil Germany	Business Director
Jonas Niedling	Cheil Germany	Account Executive
Christiane Lobenstein	Cheil Germany	Senior Planning Director
Deveroe Reuter	Cheil Germany	Freelance
Ralf Schipper	Tempomedia	Founder
Christian Gilardoni	Tempomedia	Producer
Stuart McIntyre	Tempomedia	Director
Ross Giardana	Tempomedia	Cinematographer
Roman Muellegger	Tempomedia	2nd DoP
Peer Arne Sveistrup	Tempomedia	Editor
Pana Argueta	nhb Studios Berlin	Colorist
Nadine Chodan	Acht Frankfurt	Producer
Axel Klostermann	Acht Frankfurt	VFX Supervisor
Ingmar Rehberg	Yessian Music	Producer
Max Fritz	Yessian Music	Sound Designer
Philipp Lenz	A.R.T. Studios	Audio Engineer

Tell the jury about the choice of music track.

"Hurt", originally written by Trenz Reznor of Nine Inch Nails, became a career-defining song for the late Johnny Cash. While the lyrics literally deal with drug abuse and depression, they also speak in a broader sense of doubts and personal defeats – but also maintain a glimmer of hope or the promise of redemption. It was this metaphorical match to the acute state of Mario Götze's career combined with the harsh contrast the song posed against the usually highly energetic, hip-hop-culture influenced music often associated with sports commercials, that promised to be a disruptive and compelling choice. A choice that could instantly grab the audience's attention while for once presenting Mario Götze not as some elevated sports hero, but a human being, fractured yet unbroken. And thus turn Samsung into the champion, no matter what, for anybody who has to overcome barriers in life.

Write a short summary of what happens in the film

Set to the song and lyrics of the song “HURT” in the iconic cover version of Johnny Cash as well as original soundbites from press and TV, we tell the story of Mario Götze, the famous scorer of Germany’s winning 2014 World Cup goal – and how his hopes where brutally smashed of being part of 2018 national football team due to an injury and a low performance. But feeling encouraged by people across all of Germany, and by reminding himself of his greatest achievement, Mario shares two important messages with his former teammates and with his fans: that he wishes them all the best for the World Cup, and that he will “will find a way” – working harder than ever for a comeback. Because while you can’t always win, you should always keep trying.

Cultural/Context information for the jury

Since his winning goal in the 2014 Football World Cup Football, Mario Götze is a German icon. And with the upcoming World Cup in Russia being only a month away, fans all over the country rooted for Mario to re-join the national team even after a rocky season. But ultimately he wasn’t selected by Team Germany's head coach Jogi Löw. Just two weeks later, the spot went on air, incorporating original footage and sound bites from the press conference where Coach Löw announced the dropping of Mario Götze from the team. The spot and its message along with the song had such an emotional impact, that national television adopted “HURT” in the closing of its live show from Russia – only minutes after the German team had been terminated from the World Cup by South Korea.