Ralf Heuel |
Grabarz & Partner Werbeagentur GmbH |
CCO |
Tobias Ahrens |
Grabarz & Partner Werbeagentur GmbH |
Group Creative Director |
Matthias Preuss |
Grabarz & Partner Werbeagentur GmbH |
Creative Director |
Christian Jakimowitsch |
Grabarz & Partner Werbeagentur GmbH |
Art Director |
Jacob Eckstein |
Grabarz & Partner Werbeagentur GmbH |
Creative Director |
Paul v. Mühlendahl |
Grabarz & Partner Werbeagentur GmbH |
Copywriter |
Marian Götz |
Grabarz & Partner Werbeagentur GmbH |
Copywriter |
Angela Jäger |
Grabarz & Partner Werbeagentur GmbH |
Consultant |
Jan Isterling |
Grabarz & Partner Werbeagentur GmbH |
Consultant |
Oliver Waldmann |
Grabarz & Partner Werbeagentur GmbH |
Planning |
Judith Uhrlau |
Grabarz & Partner Werbeagentur GmbH |
Moving Images |
Anka Gerbes |
Grabarz & Partner Werbeagentur GmbH |
Moving Images |
Sebastian Strasser |
ANORAK Film GmbH |
Director |
Christiane Dressler |
ANORAK Film GmbH |
Managing Director & Founder |
Yan Schoenefeld |
ANORAK Film GmbH |
Producer |
Jeremy Rouse |
ANORAK Film GmbH |
Director of Photography |
Friedrich Ploch |
ANORAK Film GmbH |
Production Designer |
Ulé Barcelos |
ANORAK Film GmbH |
Costume Designer |
Oliver Studt |
NHB Hamburg |
Postproduction Producer |
Adam Scott |
The Mill |
Grading |
Paul Hardcastle |
Trim Editing |
Editor |
Christof Weische |
Studio Funk |
Sound Engineer |
Cam Ballantyne |
Beatworms |
Sound Design |
"Kid's Dreams" takes the example of the Golf to show how Volkswagen thinks of the safety of all road users - including those not sitting in the car.
In the spot "Kid's Dreams", Volkswagen initially lets vehicles of other manufacturers take the stage - in contrast with normal practice. These models are presented as children's dream cars which make the kids forget everything else around them when they see them. This is where the Golf comes into its own. Thanks to the city emergency brake function of the "Front Assist" ambient traffic monitoring system, it brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by.