Title	THE SCORE
Brand	PEUGEOT
Product/Service	PEUGEOT 508
Category	A12. Innovation in Production
Entrant	QUAD PRODUCTIONS Paris, FRANCE
Idea Creation	BETC Paris, FRANCE
Production	QUAD PRODUCTIONS Paris, FRANCE

Name	Company	Position
John S Park	Quad Productions	Director
Martin Coulais	Quad Productions	Producer
Fabrice Brovelli	BETC	Vice President
Thibault Blacque-Belair	BETC	Agency Producer
Antoine Choque	BETC	Executive Creative Director
David Martin	BETC	Creative Director
Antoine Montes	BETC	Art Director
Ibrahim Seck	BETC	Copy Writer
Tiphaine Du Plessis	BETC	Head of Account

Tell the jury about achievements of the production, including reference to its specific ambitions and challenges.

Six months of work with engineers, technicians and musicians, 190 music notes produced, 1,890m of track... That’s what was needed to produce the key element of the performance: a life size replica of the musician’s original score. But the finest composition in the world would be nothing without the interpretation of a precision instrument: the new Peugeot 508. With a system of laser sensors that react to variations in colour and shape, and an on-board connection in a MIDI unit, each time the vehicle passes over a note, it triggers the associated sound in the original score. By seeking out the notes one after the other, the new Peugeot 508 re-interprets the piece by RIOPY live. The end result is a unique ephemeral piece, enhanced by a live orchestra who are sat at the side of the race track.

Write a short summary of what happens in the film

Director John S Park & the creative agency created the World's largest musical score for the latest campaign of the new Peugeot 508. The film is about an artistic performance in collaboration with the French pianist & composer Riopy known for his work on Oscar-winning Hollywood films such as 'The Danish Girl' and 'The Shape of Water' to compose the first piano piece written to be interpreted by a car.

Cultural/Context information for the jury

Six months of work with engineers, technicians and musicians, 190 music notes produced, 1,890m of track... With a system of laser sensors that react to variations in colour and shape, each time the Peugeot 508 passes over a note, it triggers the associated sound in the original score and re-interprets the piece by Riopy live. Called The Score, the campaign is also a visual performance shot in a breathtaking décor: a military base hidden away in the Croatian mountains.