| Title | MISTAKE |
| Brand | ROAD SAFETY |
| Product/Service | ROAD SAFETY |
| Category |
A05. Cinematography |
|
Entrant
|
QUAD PRODUCTIONS Paris, FRANCE
|
|
Idea Creation
|
LA CHOSE Paris, FRANCE
|
|
Media Placement
|
LA CHOSE Paris, FRANCE
|
|
Production
|
QUAD PRODUCTIONS Paris, FRANCE
|
Credits
| Bruno Aveillan |
Quad Productions |
Director |
| Martin Coulais |
Quad Productions |
Producer |
| Pascal GREGOIRE |
La Chose |
President, Co-Founder |
| Nicolas BUISSET |
La Chose |
Head of Production |
| Alice GIRAUDO |
La Chose |
Agency Producer |
| Antoine DEFAYE |
La Chose |
Copy Writer |
| Joris TRIPIER MONDANCIN |
La Chose |
Art Director |
Write a short summary of what happens in the film
To alert people about the dangers of cannabis consumption, the French Road Safety is launching a new campaign based on a film "Mistake" directed by Bruno Aveillan.
The film tells the first person's story of a young car accident victim whose family and friends are crying, and who thought smoking cannabis and driving was safe...
Cultural/Context information for the jury
In 2016, 752 people were killed on the roads in a drug-related accident, representing 22% of all road deaths, including 20% of those aged 18 to 24 and 22% of those aged 25-34. This represents nearly 14% of all traffic accidents.