Tim Sproten, Christin Schneider, Pascal Biermann, Katharina Köhricht
Florida Relame und Florida TV GmbH
Producer
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Good Guys Entertainment GmbH
Post-Production Company
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Not a machine
Music/Sound Design / Composer
Justin Izumi, Sebastian Graage, Fabian Lindenmeier
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Director
Alex Bloom, Juhani Zebra
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Director Of Photography
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EDEKA
Script
René Knoll
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Editor
Lisa Volz, Lena Wagener
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Casting
Josefine Steubing
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Styling
Justus Saretz
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Setting
Tell the jury about the elements of sound design.
Like the rest of the film, the sound design is a cheaper version of the original. But what we lacked in production value was made up for in the love for detail.
We composed an almost entirely acapella version of the original's epic orchestral soundtrack. Even the special effects were created with beatboxing-like sounds.
Write a short summary of what happens in the film
The film is a cheap re-shot of the epic Christmas ad Weihnachten 2117 by LIDL's biggest competitor EDEKA. Like in the original, the film is set in a dystopian future where mankind has abandoned the cities and robots have taken over. The story then follows a curios robot who discovers the idea of Christmas and falls in love with it. We tell the exact same story - but instead of using expensive CGI and a Hollywood-style production, we created a cheap-as-possible version of it. Proving that you don't need a big budget for a lovely Christmas.
Cultural/Context information for the jury
LIDL sells goods of similar quality to those available at the more expensive supermarkets - but at way cheaper prices. We took this business model as a blueprint for our Christmas ad: we re-shot the expensive film of LIDL's biggest competitor and "German John Lewis" EDEKA - known for their emotional Christmas spots like "Heimkommen" - as cheap as possible (complete with an acapella sound design).