| Title | IKEA – FENG CHEWY |
| Brand | IKEA DEUTSCHLAND GMBH & CO. KG |
| Product/Service | IKEA |
| Category |
A09. Sound Design |
|
Entrant
|
THJNK Berlin, GERMANY
|
|
Idea Creation
|
THJNK Berlin, GERMANY
|
|
Media Placement
|
WPP MEDIA SOLUTIONS Düsseldorf, GERMANY
|
|
Production
|
MARKENFILM Berlin, GERMANY
|
Credits
| Armin Jochum |
thjnk AG |
CCO |
| Stefan Schulte |
thjnk Berlin GmbH |
Managing Director Creation |
| Sabine Kuckuck |
thjnk Berlin GmbH |
Creative Director |
| Siyamak Jung |
thjnk Berlin GmbH |
Creative Director |
| Sascha Dudic |
thjnk Berlin GmbH |
Copywriting |
| Carolin Hons |
thjnk Berlin GmbH |
Account Manager |
| Xenia Kraider |
thjnk Berlin GmbH |
Account Manager |
| Maria Schwarz |
thjnk Berlin GmbH |
Account Manager |
| Kerstin Hagg |
thjnk Berlin GmbH |
Agency Producer |
| Björn Knechtel |
Freelance |
Cinematographer |
| Danny Baarz |
Freelance |
Director |
| Alexander Goehrke |
Rekorder Studios |
Sounddesign |
| Kris Limbach |
Freelance |
Sound Engineer |
| Bastian Seitz |
Freelance |
Producer |
| Lilly Lippstock |
Markenfilm Berlin |
Producer |
Write a short summary of what happens in the film
Something odd is happening in an IKEA store. Whats that roar? Sounds like Chewbacca is around the corner. The customers are wondering ... is it really Han Solo's fury partner they are hearing? But it's just the sound of an IKEA chair being pushed around by an customer to see if it matches a brown sheep skin.
Cultural/Context information for the jury
The commercial was placed during the start of the movie "Solo: A Star Wars Story", followed by media placements in Movie Theaters, TV and Social Media around the net.