SIXT – VALENTINE'S FAIRYTALE
Title | SIXT – VALENTINE'S FAIRYTALE |
Brand | SIXT GMBH & CO. AUTOVERMIETUNG KG |
Product/Service | IMAGE |
Category |
A01. Direction |
Entrant
|
THJNK München, GERMANY
|
Idea Creation
|
THJNK München, GERMANY
|
Production
|
TEMPOMEDIA Hamburg, GERMANY
|
Production 2
|
SUPREME MUSIC Hamburg, GERMANY
|
Credits
Armin Jochum |
thjnk AG |
CCO |
Francisca Maass |
thjnk München GmbH |
Managing Director Creation |
Florian Weber |
thjnk München GmbH |
Managing Director Creation |
Alexander Budau |
thjnk München GmbH |
thjnk München GmbH |
Anna Wodera |
thjnk München GmbH |
Art Director |
Matthäus Frost |
thjnk AG |
Creative Director |
Janne Kridlo |
thjnk München GmbH |
Account Manager Senior |
Thomas Nabbefeld |
thjnk AG |
Agency Producer |
Benoit Soler |
Freelancer |
Cinematographer |
Laurent Chanez |
Freelance |
Director |
Write a short summary of what happens in the film
The film tells the tale of a lovestory gone wrong. It focuses on an elderly woman, who browses through her old photos and decides to find her old lover. Inspired by her emotions she begins a road trip in a rental car and keeps revisiting moments from her past over the course of her journey. During her travels she seems overwhelmed by the challenge but she stays determined and refuses to give up. Finally she arrives at her destination but instead of the expected romantic happy end, she is confronted with a rather sobering twist – featuring the infamous provoking humor that Sixt is known for.
Cultural/Context information for the jury
The film was released in the build-up to Valentine’s Day 2018. The intention was to stand out among the overly emotional, storytelling-heavy films that had become a common theme for valentine’s commercials. To achieve this goal, this film playful draws on this very same idea but surprises with a surprising twist. A staple of the provocative humor that Sixt is using throughout its communication and is infamous in Germany for .