HORNBACH "IN YOUR CORNER."
Title | HORNBACH "IN YOUR CORNER." |
Brand | HORNBACH BAUMARKT AG |
Product/Service | RETAIL / SERVICE |
Category |
A02. Script |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Media Placement
|
MEDIAPLUS Munich, GERMANY
|
Production
|
KANU FILM GMBH Berlin, GERMANY
|
Additional Company
|
LOFT TONSTUDIOS Berlin, GERMANY
|
Credits
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Andrés Escobar |
HEIMAT, Berlin |
Art Director |
Sascha Jörres |
HEIMAT, Berlin |
Art Director |
Teresa Guggenberger |
HEIMAT, Berlin |
Copywriter |
Ian Orti |
HEIMAT, Berlin |
Copywriter |
Matthias von Bechtolsheim |
HEIMAT, Berlin |
Managing Director |
Maik Richter |
HEIMAT, Berlin |
Managing Director |
Tim Holtkötter |
HEIMAT, Berlin |
Management Supervisor |
Philippe Brandt |
HEIMAT, Berlin |
Management Supervisor |
Kerstin Heffels |
HEIMAT, Berlin |
Agency Producer |
Lutz Müller |
KANU FILM GMBH |
Executive Producer |
Ivo Van Riet |
KANU FILM GMBH |
Producer |
Julia Dobler |
Arri Mitte |
Post Producion |
Björn Schultz |
Paul Schwabe |
Post Producion |
André Maat |
KANU FILM GMBH |
Director |
Peter Matjasko |
KANU FILM GMBH |
Cinematographer |
Marty Schenk |
KANU FILM GMBH |
Editor |
Cerstin Cassidy |
LOFT Studios GmbH, Berlin |
Sound Producer |
Alexander Stothfang |
LOFT Studios GmbH, Berlin |
Sound Producer |
David Arnold |
LOFT Studios GmbH, Berlin |
Sound Design |
Rudolf Moser |
LOFT Studios GmbH, Berlin |
Music Producer |
Benjamin Schäfer |
LOFT Studios GmbH, Berlin |
Audio Engineer |
Provide the full film script in English.
That’s you,
highly impressed by the selection of wood at Hornbach.
Yeah, but that means nothing if the wood doesn’t have the write cut.
And … what do you want with all that cut wood
without the right transporter?
If you … are not like this at all, but … like this here
and sitting on tons of building material,
you have it delivered naturally. Without a doubt.
… And later you just return what you don’t use.
Everything is possible, with such a huge assortment.
Also … that you get lost in it all.
Okay, lie down and first check how much is there.
But you could also
… this one here …
Nonsense, that’s our consultant,
Who can also set up a professional tradesman for you.
Let’s put is simply, like this: Whatever you want …
Your desire colour or … this drill,
you should have,
in the shop and online …
Yep.
What would your project be without Hornbach’s many possibilities?
Write a short summary of what happens in the film
HORNBACH visualized the perfect interplay of the Interconnected retail services with a cinematic, rapid camera ride through their massive markets, only coming to a halt when we are right in the middle of the service in question. Paired with visual comedy and the typical dry HORNBACH humor, the ride through the services ends with a thought-provoking, crucial question: What would your project be ... without HORNBACH's Interconnected Retail?
Cultural/Context information for the jury
HORNBACH is known for their massive product range. So massive that people tend to forget that there's more to a great DIY store: Amazing service. The HORNBACH Interconnented Retail services entail a series of various online and offline services for the DIY-er, such as a professional wood-cutting service, transporter rental, reserve & collect, machinery rental and many, many more.
Sounds like a dry subject? Can you communicate such a factual message and still show a sense of humor?
HORNBACH accepted the challenge to visualize the perfect interplay of the Interconnected retail services with a cinematic, rapid camera ride through their massive markets, only coming to a halt when we are right in the middle of the service in question. Paired with visual comedy and the typical dry HORNBACH humor, the ride through the services ends with a thought-provoking, crucial question:
What would your project be ... without HORNBACH's Interconnected Retail?