Title	THE BAPTISM
Brand	UBISOFT
	1 of 2 Campaign
Product/Service	FAR CRY 5
Category	A01. Direction
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Production	HENRY Paris, FRANCE
Production 2	SCHMOOZE Paris, FRANCE
Production 3	BALLAD Copenhagen, DENMARK
Production 4	MIKROS MPC ADVERTISING PARIS, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Alexandre Lagoet	DDB Paris	Art Director
Stephane Kaczorowski	DDB Paris	Copywriter
Marie-Elise ARCHAMBAUD	DDB Paris	Account Manager
Laetitia de CAMAS	DDB Paris	Account Executive
Sebastien GENTY	DDB Paris	Managing Director
Dominique CASTELLANO	DDB Paris	Planner
Sophie MEGROUS	DDB Paris	Head of Prodcution
Toby RIDGWAY	DDB Paris	Post Producer
Alban 404	-	Resident Gamer
Geoffroy SARDIN	Ubisoft	Advertiser Supervisor
Guillaume CARMONA	Ubisoft	Advertiser Supervisor
Camille ANEAS	Ubisoft	Advertiser Supervisor
Alexia BRUME	Ubisoft	Advertiser Supervisor
Jean-Luc BERGERON	Henry	Producer
Yannick DUPAS	Henry	Production Director
Martin DE THURAH	Henry	Director
Khalid MOHTASEB	Henry	Dop
Mikkel E G NIELSEN	Henry	Editing
Sébastien GROS	Henry	Post-production supervisor
Gregoire GALIAN	Schmooze	Sound Prodcution
Maersk MOELLER GREGERS	Ballad	Sound Prodcution
Adrian AURELIUS	Ballad	Sound Prodcution
Sylvain RETY	Schmooze	Sound editor
Fabrice DAMOLINI	MIKRO MPC	Production Director
Malica BENJEMIA	MIKRO MPC	Executive Producer
Quentin MARTIN	MIKRO MPC	Executive Producer
Thomas HAAS	MIKRO MPC	Supervisor
Mickael GIROD	MIKRO MPC	Supervisor
Vincent AUDINEAU	MIKRO MPC	FX Graphic artist

Write a short summary of what happens in the film

In Hope County, a small town in Montana, the Prophet Joseph Seed is baptizing the new members of his cult sect called "the Church of Eden's gate". But as he is about to baptize a young disciple, Joseph is caught by his memories. He knew this girl in the past, ten years ago, when he arrived in the town. She is the little girl of the priest whom he pays a visit, before taking his place… A few moments later, Joseph snaps back to reality. He takes the girl's head out of the water, but too late. She is dead, drowned. Indifferent, Joseph lets the body drift off down the river and invites another disciple to come and be baptized.

Cultural/Context information for the jury

Far Cry 5 is the fifth opus of the iconic Ubisoft game license. It had been two years since gamers were waiting for this new release and Ubisoft needed to deliver. Hitchcock would say “The more successful the villain, the more successful the picture” A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not.