SHUT UP DEATH

Silver Eurobest
ClientDOCTORS OF THE WORLD
Category A02. Script
TitleSHUT UP DEATH
Product/ServiceDOCTORS OF THE WORLD
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production FRENZY Paris, FRANCE
Production 2 SAIGON São Paulo, BRAZIL
Production 3 ANTFOOD São Paulo, BRAZIL
Production 4 THE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Alexis BENBEHE DDB Paris Creative Director
Pierre MATHONAT DDB Paris Creative Director
Florence GABET DDB Paris Agency Producer
Marie-Elise ARCHAMBAUD DDB Paris Account Manager
Camille Passot DDB Paris Account Executive
Felipe VELLAS Frenzy Director
Pierre DE KERCHOVE Frenzy Dop
Alexandra FUNADA Saigon Executive Producer
i D’AGUIAR Saigon Editing

Provide the full film script in English.

The film shows the journey of the doctor, as he goes on different missions around the world to teach and trains local staff his knowledge: medical gestures that travel, that can be taught, that save. Because ultimately, teaching is only way to silence death. Hence the slogan of the campaign: #SHUTUPDEATH. In the end, the knowledge the doctor taught saves his own life.

Write a short summary of what happens in the film

For Doctors of the World, Christmas is an important donation collection period. To differentiate our message from the often opportunistic and tear-jerker messages of other associations, we created a campaign rooted in the everyday reality of a DOTW doctor. The specificity of DOTW is the fact that the association does not just provide medical treatment for the population, it also trains staff at local level, helping them become independent. The film shows the journey of the doctor, as he teaches and trains local staff his knowledge: medical gestures that travel, that can be taught, that save. Because ultimately, teaching is only way to silence death. Hence the slogan of the campaign: #SHUTUPDEATH. In the end, the knowledge the doctor taught saves his own life. The film was broadcast in France, on TV and on digital. The online film has been seen more than 1 million times.

Cultural/Context information for the jury

To distance our message from the other NGO’s, the intention was not to have an opportunistic or tearful speech. By anchoring the campaign in the reality and in the action, we put forwards the people of the association who fight every day, and who never give up, no matter the odds. The film shows the journey of the doctor, as he teaches and trains local staff his knowledge: medical gestures that travel, that can be taught, that save. In the end, the knowledge the doctor taught saves his own life.