INTERMARCHÉ - MAMAN, LA PLUS BELLE DU MONDE
| Title | INTERMARCHÉ - MAMAN, LA PLUS BELLE DU MONDE |
| Brand | LES MOUSQUETAIRES |
| Product/Service | INTERMARCHÉ |
| Category |
A08. Use of Licensed or Adapted Music |
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Entrant
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THE Paris, FRANCE
|
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Idea Creation
|
THE Paris, FRANCE
|
|
Production
|
THE Paris, FRANCE
|
Credits
| Alexandre Hervé |
Romance |
Creative director |
| Rudi Rosenberg |
Insurrection |
Director |
Tell the jury about the choice of music track.
The song of Luis Mariano serves this story of filial love (and gluttony) with the success of the 50's "Maman, la plus belle du monde" ("Mama the most beautiful in the world"), a timeless song.
Write a short summary of what happens in the film
Intermaché highlights the brand's own brands and more particularly Chabrior. Through the touching story of a little boy who offers it to everyone he meets by proudly claiming it was his mother who made them. The son of Luis Mariano serves this story of filial love (and gluttony) with the success of the 50's "Maman, la plus belle du monde" ("Mama the most beautiful in the world"), a timeless song.