Title | PUMP IT UP |
Brand | VOLVO CONSTRUCTION EQUIPMENT |
Product/Service | VOLVO CONSTRUCTION EQUIPMENT’S EXCAVATORS |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Media Placement
|
OATH Stockholm, SWEDEN
|
PR
|
SE10 London, UNITED KINGDOM
|
Production
|
THE PRODUCERS SWEDEN Stockholm, SWEDEN
|
Production 2
|
SWISS INTERNATIONAL Stockholm, SWEDEN
|
Credits
Cilla Pegelow |
Forsman & Bodenfors |
Account Supervisor |
Helena Lignell |
Forsman & Bodenfors |
Account Manager |
Lars Elfman |
Forsman & Bodenfors |
Art Director |
Martin Ringqvist |
Forsman & Bodenfors |
Copywriter |
Christopher Ek |
Forsman & Bodenfors |
Designer |
Milly Björkman |
Forsman & Bodenfors |
Creative assistant |
Daniel Sjöstrand |
Forsman & Bodenfors |
Planner |
Bjarne Darwall |
Forsman & Bodenfors |
PR Strategist |
Peter Gaudiano |
Forsman & Bodenfors |
Platform and data strategist |
Åsa Hammar |
Forsman & Bodenfors |
Agency producer, Film |
Johan Nordqvist |
Forsman & Bodenfors |
Music Supervisor |
Tompa & Rondo |
Tompa & Rondo |
Director |
Mats Wolgers |
Mats Wolgers |
Producer |
Ronald Meier |
Ronald Meier |
Line producer |
Eric Gautier |
Eric Gautier |
D.O.P |
Gustav Öström |
Talent Group |
Editor |
Fredrik Sundberg |
Plop |
Sound design |
Madeleine Gaterud |
Madeleine Gaterud |
Makeup artist |
Denise Östholm |
Denise Östholm |
Stylist |
Pump up the jam by Technotronic |
- |
Music |
Dolph Lundgren appears courtesy of Karmax-910 sas |
- |
Talent |
Per Åkerlund |
Volvo Construction Equipment |
Manager Communication Projects, Brand & Market Communication |
Tell the jury about the choice of music track.
Our main character Dolph Lundgren is an iconic actor, who had his big breakthrough in the 80s and 90s. Therefore, it felt natural to use an equally iconic track from the same era. The title "Pump Up the Jam" resonates well with the creative idea, and probably, millions of fitness enthusiasts have worked out to the tune during the last three decades.
Write a short summary of what happens in the film
In this film we enlisted Hollywood action star Dolph Lungren to “pump up” Volvo CE's excavators and had them perform actions you never thought an excavator could do. Pull ups. Push ups. Side To Sides...