IPHONE PEOPLE TALKING PIXEL 2 - DAN TALKS SET UP
| Title | IPHONE PEOPLE TALKING PIXEL 2 - DAN TALKS SET UP |
| Brand | GOOGLE |
| Product/Service | MOBILE |
| Category |
A10. Animation |
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Entrant
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GOOGLE CREATIVE LAB London, UNITED KINGDOM
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Idea Creation
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GOOGLE CREATIVE LAB London, UNITED KINGDOM
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Production
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ANYWAYS CREATIVE LIMITED London, UNITED KINGDOM
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Credits
| Google Creative Lab |
Google |
Creative Lead |
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
We invited an eclectic mix of animators to bring the opinions to life. The challenge was not to imitate the actual person (they were only given the audio), but instead capture the spirit of what was being said and interpret it in an engaging way, whilst keeping it warm, human and relatable. The result was a diverse range of work - from stop motion to papercut, from witty to whimsical. Although each film had its own distinct style, they all worked together as part of the same campaign.
Write a short summary of what happens in the film
iPhone People Talking Pixel 2 is a collection of bite-sized animated films, featuring the unscripted opinions of long-standing iPhone users, who’ve decided to try out Pixel 2.
Cultural/Context information for the jury
We gave 9 iPhone users a Pixel 2 for a week and captured their feedback on key differentiating features - like camera, stereo speakers and ease of switching.
Because nobody likes to listen to a testimonial we set out to reimagine how we could do this. We invited world-class animators to bring these voices to life, capturing the spirit of the speaker in a variety of styles from 2D to 3D, stop motion to paper-cut.