| Title | IT'S A BEAUTIFUL JOURNEY |
| Brand | NOKIAN TYRES |
| Product/Service | NOKIAN TYRES |
| Category |
A06. Editing |
|
Entrant
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TBWA\HELSINKI, FINLAND
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|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
|
Idea Creation 2
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THIRSTY Copenhagen, DENMARK
|
|
Production
|
THIRSTY Copenhagen, DENMARK
|
Credits
| Jyrki Poutanen |
TBWA\Helsinki |
Chief Creative Officer |
| Tuomas Perälä |
TBWA\Helsinki |
Copywriter |
| Erno Reinikainen |
TBWA\Helsinki |
Creative Director |
| Mika Sylvin |
TBWA\Helsinki |
Creative Agency Producer |
| Noora Murremäki |
TBWA\Helsinki |
Account Director |
| Rune Milton |
Thirsty |
Director |
| Niels Kau |
Thirsty |
Producer |
| Claus Møller |
Thirsty |
Line Producer |
| Matthew Chuang |
Thirsty |
DOP |
| Sturla Brandth Grøvlen |
Thirsty |
DOP |
| Christian Rathman |
Wonderland |
Art Director |
| Mads Jørgensen |
Wonderland |
Art Director |
| Lasse Vejby |
Wonderland |
Art Director |
| Emil Gundersen |
Thirsty |
Editor |
| Kevin Koch |
Thirsty |
Sound Designer |
| Jonas Larsen |
Thirsty |
Music composer: |
| Mikael Balle |
Mikael Balle VFX |
VFX designer |
| Anu Moisio |
Nokian Tyres |
Marketing Manager |
| Sami Kelahaara |
TBWA\Helsinki |
Senior Creative |
| Mikko Pietilä |
TBWA\Helsinki |
Creative Director |
Tell the jury anything relevant about the edit.
The POV tyre in this film is a symbol for the wheel of time in human life. That’s why the edit needed to support the illusion of a spinning effect. We wanted to constantly engage
the viewer and bombard him/her with impressions and emotions that are almost
overwhelming on the first viewing, then sink in and become even more meaningful the
more he/she watches it.
All of our shots were edited with high energy. We rapidly cut through
frames like staccato notes in a song, linger a tad bit longer on others, and dive back
into the action again. It’s a feeling of organized chaos — powerful, raw, and real.
By editing the film dynamically, the juxtaposing shots and sequences meld
together and become even more powerful
And at the end, we suggest that life doesn’t just stop, it goes on.
Write a short summary of what happens in the film
“It’s a Beautiful Journey” is a film that explores human life and the world around us through the perspective of our product, a car tyre. We experience the epic and sublime of
nature in all its glory, the burning flame of new love, the intimacy of
family, the joie de vivre of childhood – all this through a tyre’s point of view.
On top of this, we showcase the different driving conditions Nokian Tyres are designed for: the icy winter roads, massive highways, rugged off-roads, wet asphalt and big city streets. The tyre spins and navigates the roads through all these seasons as it goes through the revolutions in life.
All these elements are combined together with a “tyre effect” – a rotating tyre and a flickering alloy. The fact that we saw everything from a tyre’s point of view is only revealed at the end, right before the packshot.