| Title | CAKE |
| Brand | BETSSON |
| Product/Service | BETTING COMPANY - SPORTS BETTING, ONLINE POKER, CASINO AND MORE |
| Category |
A09. Sound Design |
|
Entrant
|
GARBERGS Stockholm, SWEDEN
|
|
Idea Creation
|
GARBERGS Stockholm, SWEDEN
|
|
Production
|
GARBERGS Stockholm, SWEDEN
|
Credits
| Peter Zäll |
Betsson |
Chief Strategy Officer |
| Stefan Bladh |
Betsson |
Senior Brand Manager |
| Jan Lindforss |
Garbergs |
Account Director |
| Petter Ödeen |
Garbergs |
Creative Director |
| John Lundquist Coey |
Garbergs |
Art Director |
| Lina Bergman |
Garbergs |
Copywriter |
| Annika Witkowska |
Garbergs - Film |
Agency Producer |
| Malin Boustedt |
Garbergs |
Account Manager |
| Carola Edlund |
Garbergs |
Final Art |
| Robin Lidbom |
Garbergs - Film |
Motion Creative |
| Martin Sjöström/Nicolas Knudsen |
Stylewar |
Director |
| Bleck |
Bleck |
Production company - Film |
| Christian Olsson |
Christian Olsson |
Musik |
| Swiss |
Swiss |
Post-production/VFX |
Tell the jury about the elements of sound design.
The music in the slow motion section of the films is a taken from the 1600 composer Henry Purcell.
We just changed the lyrics to the repetition of the word “Betsson”. The purpose is to emphasize the “The moment excitement”.
Write a short summary of what happens in the film
A wedding. During a boring speech we see one the female guests leave the crowd to play a casino game on her mobile. A servant that carrying the wedding cake slips and drops the cake. Music that repeats the lyric “Betsson” starts. The cake is falling towards the woman in slow motion.
Will the cake land on her? Cut to black. Super: “The moment of excitement.” Logo: Betsson
Cultural/Context information for the jury
Betsson is an online sports betting and casino company.