| Title | BIG MAC 50 |
| Brand | MCDONALD'S |
| Product/Service | MCDONALD'S |
| Category |
A08. Use of Licensed or Adapted Music |
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Entrant
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LEO BURNETT LONDON, UNITED KINGDOM
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Idea Creation
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LEO BURNETT LONDON, UNITED KINGDOM
|
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Production
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BOLD London, UNITED KINGDOM
|
Credits
| Chaka Sobhani |
Leo Burnett London |
Chief Creative Officer |
| Pete Heyes |
Leo Burnett London |
Creative Director |
| Steve Robertson |
Leo Burnett London |
Art Director |
| Blake Waters |
Leo Burnett London |
Copy Writer |
| Katie Spong |
Leo Burnett London |
Agency Producer |
| Truman and Cooper |
Blink |
Director |
Tell the jury about the choice of music track.
The hero film revisits a swathe of burger-based ‘first times’ from the 1970s to the present day. Accompanied by the legendary soundtrack of INXS’ 1987 hit, New Sensation, the 60-second film also lovingly revisits the 20th century’s varied fashion trends, such as moustaches, flares, shell suits and perms, as well as a nostalgic look at the retro interior of a McDonald’s 1980’s restaurant.
Write a short summary of what happens in the film
The Big Mac hasn’t changed in 50 years. But outdated? No. Unimprovable. An iconic taste to get nostalgic over.
We wanted to take Britain down memory lane, inviting people of all ages to reminisce about their first taste of the inimitable Big Mac, and then enjoy it all over again.