KEEP THE WORLD FLAWED

Short List
ClientDIESEL
Category A01. Direction
TitleKEEP THE WORLD FLAWED
Product/ServiceCLOTHES
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW & CEO Publicis Italy
Cristiana Boccassini Publicis Italy Chief Creative Officer Publicis Italy
Eddy Guimaraes/Vinicius Dalvi Publicis Italy Associate Creative Director
Milos Obradovic/Mihnea Gheorghiu Publicis Italy Digital Creative Director
Simone Di Laus Publicis Italy Creative Supervisor
Bela Ziemann Publicis Italy Head of Planning
Noa Dekel Publicis Italy Senior Strategist
Monica Radulescu Publicis Italy Senior Strategic Manager
Barbara Pusca Publicis Italy Group Account Director
Camila Poli Publicis Italy Account Supervisor
Caterina Collesano Publicis Italy Art Buyer
Alice Teruzzi Publicis Italy Art Director
Francesca Ferracini Publicis Italy Copywriter
Doina Tatu Publicis Italy Social Media Manager
Davey Sutton Diesel Stylist
Adriana Lafaye Division Paris Editor
Alex Lovejoy MPC London Line Producer
Dafydd Upsdeel MPC London VFX Producer
Richard Fearon MPC London Colourist
Francois Rousselet Division Paris Director
Raja Sehgal Grand Central Sound Studio London Sound Designer

Tell the jury anything relevant about the direction.

Chapter two, “Keep the World Flawed”, picked up the thread and crafted a narrative spanning 3 years, telling two stories that intertwine and come together. The pacing of the narrative goes hand in hand with the song “What’s a matter baby” by Small Faces, allowing for two crescendos in both visual and emotional impact: as the story accelerates, so do the cuts, as scene after scene whizzes by without losing the thread.Acting direction played a pivotal role in setting the emotional tone of the movie, allowing the characters to come to life in their relationship with their flaws as their choices unraveled on screen. In the end, we found out that flaws always win.

Write a short summary of what happens in the film

This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their very obvious flaws. In a short-movie we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace, enjoy them and keep the world as it’s meant to be: beautifully flawed?