KEEP THE WORLD FLAWED

Short List
ClientDIESEL
Category A05. Cinematography
TitleKEEP THE WORLD FLAWED
Product/ServiceCLOTHES
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW & CEO Publicis Italy
Cristiana Boccassini Publicis Italy Chief Creative Officer Publicis Italy
Eddy Guimaraes/Vinicius Dalvi Publicis Italy Associate Creative Director
Milos Obradovic/Mihnea Gheorghiu Publicis Italy Digital Creative Director
Simone Di Laus Publicis Italy Creative Supervisor
Bela Ziemann Publicis Italy Head of Planning
Noa Dekel Publicis Italy Senior Strategist
Monica Radulescu Publicis Italy Senior Strategic Manager
Barbara Pusca Publicis Italy Group Account Director
Camila Poli Publicis Italy Account Supervisor
Caterina Collesano Publicis Italy Art Buyer
Alice Teruzzi Publicis Italy Art Director
Francesca Ferracini Publicis Italy Copywriter
Doina Tatu Publicis Italy Social Media Manager
Davey Sutton Diesel Stylist
Adriana Lafaye Division Paris Editor
Alex Lovejoy MPC London Line Producer
Dafydd Upsdeel MPC London VFX Producer
Richard Fearon MPC London Colourist
Francois Rousselet Division Paris Director
Raja Sehgal Grand Central Sound Studio London Sound Designer

Tell the jury anything relevant about the cinematography.

The story in “Keep the World Flawed” goes back and forth on a 3-year span. The film relies on visual cues to navigate the timeline, allowing the viewer to catch at a glance the evolution of the characters. Wide shots at the beginning and at the end frame the story, providing a sense of timelessness: it feels real and concrete, but it is a universal narrative that anybody can reflect themselves in. As this is a story about small details and how they, too, make us who we are, we live the evolution of the plot through closeups of the characters. The timeline is dictated by the on-screen presence (or absence) of the physical flaws: a pair of wide ears and a crooked nose become pivotal elements in each scene. This is enhanced by lighting cues that ensure a distinct feel between key scenes.

Write a short summary of what happens in the film

This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their very obvious flaws. In a short-movie we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace, enjoy them and keep the world as it’s meant to be: beautifully flawed?