Title | UNMISSABLE |
Brand | HEINEKEN |
Product/Service | BEER |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
Production
|
ICONOCLAST Paris, FRANCE
|
Production 2
|
MILL+ London, UNITED KINGDOM
|
Credits
Bruno Bertelli |
Publicis Italy |
Global Chief Creative Officer Publicis WW & CEO Publicis Italy |
Cristiana Boccassini |
Publicis Italy |
Chief Creative Officer Publicis Italy |
Luca Cinquepalmi/Marco Venturelli |
Publicis Italy |
ECD |
Eddy Guimaraes/Vinicius Dalvi |
Publicis Italy |
Associate Creative Director |
James Andrews |
Publicis Italy |
Senior Copywriter |
James Moore |
Publicis Italy |
International Strategic Planner |
Head of TV Production |
Publicis Italy |
Mariella Maiorano |
Viviana Biondolillo |
Publicis Italy |
Producer |
David Pagnoni |
Publicis Italy |
Worldwide Account Director |
Davide Gonzato |
Publicis Italy |
International Client Service Director |
Eleni Charakleia |
Publicis Italy |
International Client Service Director |
Alexandra Stoica |
Publicis Italy |
Global Account Director |
Barbara Pusca |
Publicis Italy |
Group Account Director |
Dalila Salhi |
Publicis Italy |
International Account Manager |
Lischa Steiper |
Publicis Italy |
Account Executive |
Megaforce |
Megaforce |
Director |
Lasse Frank |
Iconoclast Paris |
DOP |
Charlotte Marmion |
Iconoclast Paris |
Executive Producer |
Guillaume Lefrancois |
Iconoclast Paris |
Line Producer |
Emma Palatin |
Iconoclast Paris |
Production Coordinator |
Marco Puig |
Iconoclast Paris |
Production Designer |
Mimi Lempicka |
Iconoclast Paris |
Costume Designer |
Emma Skowronek |
Iconoclast Paris |
Casting Director |
Fred Olszak |
Fred Olszak |
Editor |
Misha Stanford-Harris |
The Mill, London |
Executive Producer |
Raj Sehgal |
Grand Central Recording Studio London |
Sound Engineer |
Gianluca Di Tondo |
Heineken |
Sr. Director Global Heineken® Brand |
Els Dijkhuizen |
Heineken |
Global Heineken® Integrated Communication and Innovation Manager |
Ita Bassey |
Heineken |
Global Heineken® Communication Manager |
Tell the jury about the choice of music track.
Accidentally missing out on crucial UCL match moments is a very relatable experience. It’s also a deeply personal and dramatic one that leaves you feeling isolated even in the middle of a communal celebration. Aerosmith’s 90s classic “I Don’t Wanna Miss a Thing” doesn’t just add to the comprehension of our film. It brings the perfect balance of drama and irony to our idea. This makes the film simultaneously more epic, more relatable and most importantly more entertaining.
Write a short summary of what happens in the film
"World’s most unmissable moments," promotes the brewer’s sponsorship of the tournament. It shows a series of humorous scenarios as football fans around the world just miss key moments of matches, for example turning away from the TV when taking a delivery.