| Title | THE FISHING GAME |
| Brand | HUBSIDE |
| Product/Service | WEBSITE |
| Category |
A11. Visual Effects |
|
Entrant
|
HAVAS Paris, FRANCE
|
|
Idea Creation
|
HAVAS Paris, FRANCE
|
|
Production
|
75 PARIS, FRANCE
|
|
Production 2
|
HRCLS Paris, FRANCE
|
|
Production 3
|
KOUZ PRODUCTION Paris, FRANCE
|
Credits
| Christophe Coffre |
Havas Paris |
Chief Creative Officer |
| Edouard Dorbais |
Havas Paris |
Copywriter |
| Rémi Arnaud |
Havas Paris |
Art Director |
| Virginie Meldener |
Havas Paris |
TV Producer |
| Julie Malet |
Havas Paris |
TV Producer |
| Karim Ourabah |
Havas Paris |
Producer |
| Matthijs Van Heijningen |
75 |
Director |
| Benoit Dunaigre |
HRCLS (Hercules) |
Head of Sound |
| Sylvain Pierre |
Kouz Production |
Sound designer |
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
An actor who is not an actor. A bear dragging him for miles with a fish in his mouth. Beavers. Destructions. Stunts. Skiing on pans. To finish with a jump of a huge cliff.
Everything was a big challenge.
Write a short summary of what happens in the film
Joe Wilfried Tsonga, a world-class French tennis player, is fascinating by fishing.
He’s currently fishing quiet in his skiff on a beautiful lake and he is about to catch a carp when a bear tries to steal him the fish. Joe shouts. The animal becomes afraid and runs away with the fish in his mouth. Therefore this is an incredible fishing journey for Joe. He's thrown outside the boat in the contact of a dam of beavers, then he lands in a trap containing some hay still fired by the bear. The animal brings Joe even into a farmers house where lunch table flies into pieces. Then Joe succeeds in using two pans of the house as water skis to keep on racing with the bear. Suddenly the race stops when Joe and the bear fall together in an abyss… No matter what Joe shares every moment thanks to Hubside.
Cultural/Context information for the jury
Joe Wilfried Tsonga is very famous in France thanks to his high position in the worldwide Tennis ranking. He had some experience in brand advertising such as Kinder Bueno to promote the product but that produced negative effects: bad buzz, bad image for the player, bad image for the brand. We wanted to make French people aware of another facet of his personality which nobody knew. Discussing with Joe about passion which is the purpose of Hubside, we found out that he was fascinated by fishing alone, quiet, when possible. This was the turning point of the creative project. Therefore we would build on this great intimate insight (under his agreement) to show a new face of Joe and promote the heart of the Hubside solution: sharing passion on line. Joe was very grateful to the agency to do so. The post tests results were beyond client and agency expectations.